LN Media & Sponsorship - - Brand Director

Benefits

Additional Information

Job Summary: WHO ARE WE? Live Nation Entertainment is the world's leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com . WHO ARE YOU? Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! THE BRAND MANAGEMENT TEAM This is the get stuff done, turn-problems-into-solutions, make our clients look like the rock stars, driving force within Live Nation's Media & Sponsorship division. We are a collection of resourceful, ambitious, and strategic-minded individuals that thrive in an environment full of variables and unknowns. If you like to sit at a desk, write white papers, and theorize on how things should work, this is not the job or team for you. If you're ready to do the best work of your life, we should talk. THE JOB The Brand Director leads day-to-day relationship and activities of Live Nation's strategic marketing partnership with our top corporate brands within our team's portfolio of management. This role will have an emphasis on festivals and digital engagement platforms and may work across multiple categories, with a primary focus in the FinTech space. You will be directly involved in maximizing the value of the client relationship and performance of client's entertainment marketing programs with a focus on: Client Relationship Service Program Activation & Performance Financial Performance, Budget Planning & Reporting Team Management & Development Innovation & Growth WHAT THIS ROLE WILL DO Represents Live Nation with a commitment to integrity, respect for others, inclusivity, collaboration and professionalism Provides professional, responsive service to and communication with clients that ultimately exceeds expectations and builds trust between the client and Live Nation Owns the successful delivery of the full lifecycle of sponsorship programs including planning, execution, measurement, and reporting that optimizes client Net Promoter Scores (NPS) & sponsorship renewals Commands strategic client meetings throughout the year (e.g., periodic status meetings, mid-campaign reviews, end-of-year recap/renewal discussions), driving alignment between Live Nation and clients on strategy, delivery, and partnership performance. Directs the strategic planning and execution of key client activations across Live Nation assets, including venues, festivals, promotions, media, hospitality, and content programs Drive the financial strategy of sponsorship programs by translating forecasts and performance data into actionable insights, guiding optimization and investment decisions, and partnering with finance leadership to ensure alignment on reporting and revenue recognition. Owns the definition of program Key Performance Indicators (KPI) that Live Nation can directly impact and manages the measurement and optimization of those performance metrics Explores, applies and shares cutting-edge marketing trends, emerging technologies, and industry best practices to strategically enhance sponsorship programs and foster team-wide learning and development. Champions and drives department wide development initiatives that improve overall team efficiency and effectiveness Develops, grows, and optimizes relationships with key Live Nation teams (i.e., Digital and Social Media, Promotions, Talent, Content Production, Legal, Finance, Research, etc.) to ensure the desired program delivery and results for clients Focuses on growing senior key client relationships that impact strategic direction of partnership, renewals and growth as well exploring and delivering unreasonable hospitality experiences Serves as a primary partner to the VP of Brand Management, Creative team, and Integrated Marketing team, taking a lead role in developing strategic client roadmaps, creative programs, and new business/growth opportunities. Reviews, edits, and strategically negotiates relevant deal points and contracts for prospective client programs, collaborating actively with Sales and Legal teams to finalize contractual agreements for new sponsors Leads and champions peer support and mentorship initiatives, actively facilitating the assimilation of new staff into Live Nation and guiding

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at Live Nation? Share your experience