Field Marketing Manager, EMEA

About the role

Location: London, UK (Hybrid) 2-3 days per week in-office Full-time Permanent The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. The specific base pay within this range will be determined by the candidate's geographic location, job-related experience, knowledge, qualifications, and skills. This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals. Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter. Application Information: Application deadline: applications accepted on an ongoing basis until position is closed and filled This posting is for a new position Reporting to the Manager, Field Marketing As a Field Marketing Manager, EMEA, you'll... Own the strategy, planning, and execution of Webflow's EMEA field marketing programs - including third-party sponsorships, executive dinners, roadshows, and partner events - while contributing to select global programs and initiatives Build and execute account-based marketing (ABM) plans in close partnership with the EMEA sales team, ensuring field programs are directly mapped to pipeline goals and top-account engagement Develop and maintain strong working relationships with EMEA sales leadership, acting as the connective tissue between field marketing activity and revenue outcomes in the region Manage program budgets end-to-end - building forecasts, tracking spend, and consistently delivering programs on or under budget without sacrificing quality Work cross-functionally with agencies, vendors, and contractors to bring events and programs to life, serving as the primary point of accountability for EMEA event quality and experience Track, measure, and report on field marketing performance across the region - including pipeline contribution, event ROI, and account engagement - and use those insights to continuously sharpen the regional strategy Help shape the global field marketing playbook by bringing EMEA learnings, market nuance, and regional best practices back to the broader team About you:

Requirements

• 5+ years of field marketing experience with direct ownership of EMEA programs, campaigns, and events
• Degree in Marketing, Communications, Business, or a related field or equivalent professional experience
• Demonstrated experience executing a range of field marketing formats sponsorships, executive dinners, roadshows, partner events, and ABM programs - across multiple EMEA markets
• Proficiency in Salesforce and Marketo; experience with Bizzabo or a comparable event management platform
• Ability and genuine enthusiasm for international travel, with availability to support 20+ events per year across the EMEA region
• Business-level fluency in English; additional European language skills are a plus
• You'll thrive as a Field Marketing Manager, EMEA if you:
• Are energized by building - you see an undefined market presence not as a lack of infrastructure, but as an opportunity to create something that lasts
• Operate with high autonomy - you're comfortable making decisions without a full playbook, and you know how to escalate what matters while moving forward on everything else
• Think in pipeline, not just programs - you connect field activity to revenue outcom

Benefits

Additional Information

At Webflow, we're building the world's leading Agentic Web Marketing Platform, and we're doing it as a remote-first company built on trust, transparency, and a whole lot of creativity. This work takes grit, because we move fast, without ever sacrificing craft or quality. Our mission is to bring development superpowers to everyone. From entrepreneurs launching their first idea to global enterprises scaling their digital presence, we empower teams to design, launch, and optimize for the web without barriers. We believe the future of the web, and work, is more open, more creative, and more equitable. And we're here to build it together. We are looking for a Field Marketing Manager to help us build and own Webflow's field marketing presence across Europe - creating the programs, relationships, and a regional playbook that will fuel our next phase of growth. This is a rare opportunity to be the person who builds Webflow's field marketing motion in EMEA from the ground up. You won't be inheriting a playbook - you'll be helping to author it. As our first field marketing hire in the region, you'll have the ownership, resources, and support of a talented North America-based events team behind you, a London-based cross-functional sales and marketing team beside you, and you'll operate with the autonomy and entrepreneurial energy that comes with being boots on the ground in a high-growth market.

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