Senior Manager, Media Strategy

Responsibilities

• Partner with sellers on a select list of accounts (as determined by their VP) to develop clear client briefs based on a thorough understanding of each clients' business/brand objective, KPIs and success metrics
• Develop a recommended iHeartMedia multi-platform media strategy based on the media brief, supplemental research and a thorough knowledge of iHeartMedia's assets and capabilities
• Use proprietary planning tools to develop an optimized top-line media plan including the iHeartMedia platform mix and weight levels
• Provide appropriate direction to individual iHeartMedia platform divisions (Premiere Networks, Total Traffic & Weather Network, Local Radio, Events and Digital) to build their specific media plans/schedules
• Create detailed consolidated summary plans to share with Sales and other relevant internal teams
• Work closely day-to-day with Sales, Marketing, Research and Revenue Management in the development of all strategies/plan recommendations

Requirements

• Basic knowledge of media strategy and the role(s) that different media channels play in delivering on specific client objectives and KPIs
• Knowledge of all basic media math and media research techniques
• Natural drive to independently stay current on developments/shifts in media landscape
• Strong communication skills
• Ability to work on multiple projects concurrently and meet deadlines under pressure
• Superior organizational skills, analytical & detail-oriented approach to projects
• Strong proficiency with Microsoft Excel
• Ability to

Benefits

Additional Information

iHeartMedia Current employees and contingent workers click here to apply and search by the Job Posting Title. The audio revolution is here - and iHeart is leading it! iHeartMedia, the number one audio company in America , reaches 90% of Americans every month -- a monthly audience that's twice the size of any other audio company - almost three times the size of the largest TV network - and almost 4 times the size of the largest ad-supported music streaming service. And we were just recognized as one of the Top Media Sales Organizations by The Myers Report! In fact, iHeart has: More #1 rated markets than the next two largest radio companies combined; We're the largest podcast publisher , with more monthly downloads than the second- and third-largest podcast publishers combined. Podcasting, the fastest-growing new media, today has more monthly users than streaming music services or Netflix; iHeart is the home of many of the country's most popular and trusted on-air personalities and podcast influencers , who build important connections with hundreds of communities across America; We create and produce some of the most popular and well-known branded live music events in America, including the iHeartRadio Music Festival, the iHeartRadio Music Awards, the iHeartCountry Festival, iHeartRadio Fiesta Latina and the iHeartRadio Jingle Ball Tour; iHeartRadio is the #1 streaming radio digital service in America; Our social media footprint is 7 times larger than the next largest audio service; and We have the only complete audio ad technology stack in the industry for all forms of audio , from on demand to broadcast radio, digital streaming radio and podcasting, which bring data, targeting and attribution to all forms of audio at an unparalleled scale. As a result, we're able to combine our strong leadership position in audience reach, usage and ad tech with powerful tools and insights for our sales organizations to help them build success for their clients at a more efficient cost than any other option. Because we reach almost every community in America, we're committed to providing a range of programming that reflects the diversity of the many communities we serve - and our company reflects that same kind of diversity. Our company values stress collaboration, curiosity, welcoming dissent, accepting mistakes in the pursuit of new ideas, and respect for everyone. Only one company in America has the #1 position in everything audio: iHeartMedia! If you're excited about this role but don't feel your experience aligns perfectly with the job description, we encourage you to apply anyway. At iHeartMedia we are dedicated to building a diverse, inclusive, and authentic workplace and are looking for teammates passionate about what we do! What We Need: iHeartMedia is seeking an experienced Senior Manager, Media Strategy to join our fast-paced and innovative team in Los Angeles, CA! The Media Strategy team recommends the right mix of iHeartMedia's multi-platform offerings at the right media weight levels to create media plans that drive successful campaigns for iHeartMedia's largest National advertisers. The Senior Manager, Media Strategy reports to the Vice President of Media Strategy and partners with our Strategic Partnership Group (the division that leads National multi-platform sales) to develop media strategies and plans that meet advertisers' objectives, yield measurable results, and drive ad revenue.

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