Marketing Exe (Copywriting & Graphic Design) - Consumer Banking (Central, Contract) UID2269

Responsibilities

• Campaign Development & Strategy
• Conceptualize and develop end-to-end marketing campaigns aligned with business objectives for product/service acquisition and usage within CBG Singapore.
• Contribute to the overall marketing campaign strategy by identifying opportunities for effective customer engagement and conversion.
• Integrate consumer insights and communication guidelines into campaign development.
• Creative Asset Production
• Responsible for the development and production of creative assets for ATL and BTL channels, including digital advertisements, digital banners, social media content, out-of-home media, and other marketing collaterals.
• Ensure all creative materials adhere to branding standards and relevant advertising guidelines.
• Utilize creative resource libraries for graphic, web, and templates to support asset creation.
• Copywriting
• Develop clear, concise, and compelling copy for all marketing materials across various platforms and channels.
• Tailor messaging to specific target customer segments to enhance clarity, relevance, and emotional resonance.
• Ensure accuracy and compliance of all content with regulatory requirements and marketing guidelines.
• Campaign Execution & Optimization
• Collaborate effectively with internal teams (e.g., product, insights, brand, and performance marketing) to ensure seamless campaign execution.
• Monitor campaign performance, gather feedback, and utilize insights for future campaign optimization and development.

Requirements

• Proven experience in marketing, with a focus on campaign development and creative execution.
• Strong portfolio showcasing successful marketing campaigns, including creative asset development and copywriting samples.
• Demonstrated ability to conceptualize and develop integrated marketing campaigns across ATL and BTL channels.
• Interested candidates may apply through the application system. We regret to inform only Shortlisted candidates will be notified.
• EA License No. 01C4394 - RCB No. 200007268E -EA Registration - Lim Jia Jie EA Registration No. R22108969

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