Director, Customer Growth & Experiences

About the role

We're looking for a high-impact Director of Customer Growth & Experiences to build and scale a best-in-class Customer Marketing function across NORAM. This is a player-coach role, someone who can define strategy while also rolling up their sleeves to execute high-quality programs that drive pipeline, deepen customer relationships, and elevate our brand in the market, while leading a small, high-impact team. This role owns the end-to-end strategy and execution of our customer marketing programs, and works with our event portfolio (trade shows, field events, executive experiences) alongside partnering closely across GTM teams to ensure alignment with pipeline, customer growth, and partner-driven initiatives.

Responsibilities

• Strategy & leadership
• Define and scale the NORAM customer marketing and experience strategy aligned to pipeline and revenue goals
• Build a cohesive, end-to-end strategy across trade shows, field events, and customer programs that drive significant pipeline growth
• Design meaningful persona-driven activations that build relationships with key buyers across ecommerce function,digital, risk and fraud.
• Act as a player-coach, setting direction while remaining hands-on in execution
• Serve as a strategic partner across GTM teams including Sales, Marketing, Customer Success, and Partnerships to align on target accounts, priority segments, key initiatives, and ensure programs are aligned to business priorities.
• Customer Marketing & advocacy
• Own the end-to-end customer marketing strategy across the lifecycle, driving engagement, retention, and expansion
• Build structured programs that turn customers into advocates, references, and growth drivers for the business
• Develop and manage customer communication programs (e.g., newsletters, product updates, customer specific campaigns)
• Launch and scale referral programs that generate pipeline and strengthen customer relationships
• Identify and activate customer advocates through storytelling, references, and participation in events and campaigns
• Design customer-first experiences (e.g., advisory boards, customer events, advocate programs and community moments) that deepen loyalty and long-term relationships
• Events & experiences
• Partner with and manage a Senior Field Marketing and Events Manager to drive the planning and execution of trade shows, field events, executive dinners, and hosted experiences
• Partner closely with the ABM team to create differentiated, high-impact activations that drive engagement, strengthen relationships, and accelerate pipeline
• Design experiences that extend beyond the event moment and connect into broader customer and account journeys
• Manage vendors, budgets, logistics, and timelines end-to-end
• Develop repeatable playbooks to scale event programs effectively, including pre-, during, and post- event strategy and execution.
• Measurement & optimization
• Define and own success metrics across pipeline influence, engagement, and ROI
• Track and report on performance of events and customer marketing programs
• Continuously optimize programs based on data, insights, and feedback
• What You Bring
• 6+ years of experience in events, field marketing, or customer marketing, preferably in B2B SaaS or ecommerce
• Proven experience leading trade shows, executive events, and high-impact customer or ABM experiences
• Experience managing and mentoring team members while maintaining a strong balance of stra

Additional Information

At Signifyd, we help merchants confidently grow their businesses by building trusted relationships with their customers. Our advanced technology, combined with a team genuinely invested in our clients' success, creates frictionless shopping experiences, approving more good orders, protecting revenue, and keeping customers happy. Trusted by thousands of leading merchants across more than 100 countries, we securely process billions of transactions each year. Our people are the heart of everything we do, driving our mission forward with commitment, empathy, and creativity. Join us on our mission to empower confident, fraud-free commerce by helping online retailers provide superior customer experiences and eliminate fraud. Learn about our company values here ! Department: Marketing The Marketing team at Signifyd drives awareness, engagement, and demand across the entire customer lifecycle. Our work spans global events, growth initiatives, digital programs, brand design, customer, partner, and field marketing - all designed to create meaningful interactions with prospects and customers alike. We partner closely with Sales and Customer Success to deliver integrated campaigns that resonate with target audiences and accelerate pipeline. From high-impact brand storytelling to data-driven demand generation, our team of highly engaged and driven marketers brings creativity, precision, and a customer-first mindset to every project. Together, we ensure Signifyd's value is understood, experienced, and remembered in every market we serve.

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