Marketing Executive

Responsibilities

• Undertake daily marketing administrative tasks
• Conceptualize and deliver collateral design (posters, banners, brochures, graphics)
• Contribute to video production for corporate and product promotion
• Conduct data entry and ad-hoc administration relating to Marcom
• Research and identify suitable global shows for participation
• Follow up on leads after exhibitions and shows
• Support departments in developing short- and long-term marketing plans
• Collaborate with internal teams to plan, execute, and monitor campaigns across digital and traditional channels (e.g., newsletters, brochures)
• Schedule and organize marketing events such as webinars, seminars, trade shows, and telemarketing activities
• Manage corporate social media platforms
• Plan and manage marketing budgets effectively, ensuring proper resource allocation
• Monitor competitor activities and collaterals within the semiconductor industry
• Assist in trademarks-related activities
• Maintain and continuously improve the company's website
• Work with distributors on joint marketing events and initiatives
• Any ad hoc duties as required
• Additional responsibilities:
• Assist in following up sales leads generated from marketing activities
• Knowledge and skill requirements:
• Proficiency in marketing automation systems and integration with other technologies
• Ability to manage multiple projects with system integrators, distributors, and customers
• Strong technical capability and communication skills (oral and written) is preferred
• Good administrative experience alongside marketing expertise
• Fully conversant with MS Office
• Degree-level education with brand/sales marketing experience preferred, or equivalent experience
• Knowledge of electronics or semiconductor industry/product development is a plus
• Experience with marketing tools such as HubSpot, Google Analytics, WordPress, Mailchimp, etc.
• Demonstrated ability to achieve KPIs for paid Marcom campaigns
• Flexibility to work a varied schedule

Additional Information

Job Purpose: Providing administration support, especially focus will be on: 1. Website/webshop and Marcom activities 2. After-show follow-up to materialize leads derived from exhibitions/shows 3. Managing advertisements with distributors and publishers 4. Product pricing maintenance on webshop and distributor platforms 5. Developing marketing plans aligned with business goals 6. Trademarks-related activities 7. Maintaining and improving the company's website 8. Collaborating with distributors on marketing-related events

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Company Intel

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