Marketing Automation Specialist

About the role

You are a fit for the position of Marketing Automation Specialist if your background includes: Power the Global Marketing team's marketing practice by designing and developing multiple types of marketing automation workflows/campaigns that deliver greater customer engagement, higher conversions, more qualified leads and closed won sales opportunities Drive Eloqua email marketing performance, working with the team to set and achieve best-in-class email marketing performance KPIs. Perform A/B testing of email campaigns and demonstrate steady growth in email engagement rates Work closely with the Marketing Automation Operations team to ensure successful operational hand-off of leads to the BDR and SDR teams Collaborate with Operations and the Data teams to activate all the data that is available to use to deliver targeted, personalized messages to people at the right time Partner with cross-functional and outside vendor teams to ensure accurate, effective activation of email and marketing automation plans Utilize strong project management skills to track and deliver critical marketing execution projects on time Embrace modified agile marketing practices to manage efficient and effective workflow of demand gen delivery activities and tasks Work in partnership with Marketing Automation segment leads to optimize campaign requests to meet business goals "Manage-up" with senior staff Leverage AI-powered marketing tools to improve campaign efficiency, speed, and performance across email, nurture, segmentation, and personalization initiatives. Use AI to assist with audience segmentation, lead scoring optimization, send-time optimization, content recommendations, and behavioral targeting. Evaluate and recommend new AI marketing technologies and automation enhancements that improve workflow efficiency, campaign orchestration, reporting, and personalization. Ensure responsible use of AI by following company policies for data privacy, governance, brand accuracy, compliance, and human review of AI-generated outputs. Measurable marketing contribution to sales, revenue and other key performance indicators (KPIs) that demonstrate tangible business impact and growth Disciplined execution and delivery of multiple marketing automation workflows to meet critical financial and strategic objectives across TR's businesses Strong teamwork and partnerships with Marketing, DGCOE, BDR, and Digital teams across business units and subsegments Meaningful omni-channel interactions that create positive experiences and outcomes for TR customers and differentiates Thomson Reuters from the competition Grow Eloqua marketing automation / email marketing capabilities and performance, implementing best practices and establishing key performance indicators that demonstrate success About You: You are a fit for the position of Marketing Automation Specialist if your background includes: Expand understanding of marketing automation, along with digital marketing as a whole, and factors influencing success/failure of each Stay current on industry developments, new product offerings and digital technology trends Maintain required certifications 3+ years working in marketing automation platforms. Proficiency in Eloqua and Salesforce. Certifications preferred in both. Wrike Intermediate proficiency in Excel, Diagram Software, JavaScript and HTML. Proven experience in using Eloqua to activate multiple marketing automation workflows; e.g.: welcome and onboarding; lead nurture of newly acquired leads; recycling of discarded leads and opportunities; multichannel automation using email, text, social ads; trigger-based campaigns that react to changes in behavior and/or profile data, etc. Strong project management skills working environments in highly matrix organizations Tech-savvy marketer with exposure to digital marketing and its interdependence with marketing automation (exposure to Eloqua and other marketing technologies preferred) Positive, proactive, self-starter eager to navigate and collaborate cross-functionally within a matrixed, global organization Natural curiosity/enthusiasm for customer journey optimization, troubleshooting, testing and relationship building Self-driven, comfortable with ambigui

Additional Information

We are seeking a highly motivated and detail-oriented Marketing Automation Specialist to power and scale global marketing efforts through sophisticated automation, data-driven campaign execution, and AI-enabled marketing practices. This role will design, build, optimize, and manage multi-channel marketing automation programs that improve customer engagement, accelerate lead conversion, increase pipeline contribution, and drive revenue impact. The ideal candidate combines hands-on expertise in marketing automation platforms such as Eloqua, strong collaboration and project management skills, and growing fluency in AI-powered marketing tools and workflows to improve personalization, segmentation, content performance, and campaign efficiency.

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