Head of Marketing

About the role

At its core, this role is about bringing a global brand to life locally. Working at the intersection of global direction and local execution, you'll lead the planning and delivery of all marketing activity across Oceania, ensuring every campaign, partnership and channel reflects both the global brand narrative and local relevance. You'll operate as a strategic connector, aligning regional priorities with commercial outcomes, while building a marketing engine that drives both brand desirability and business performance. What you'll be responsible for This role combines strategic ownership with hands-on execution, ideal for someone who thrives in both thinking and doing. Bringing global to local You'll take globally developed campaigns, product stories and brand direction, and translate them into impactful local strategies that resonate in Oceania. Leading the marketing agenda You'll define and deliver the local marketing plan, spanning communications, PR, digital, sports and lifestyle marketing, ensuring a consistent and compelling brand experience across all touchpoints. Driving commercial impact You'll partner closely with sales, retail and merchandising teams to ensure marketing doesn't just inspire, it delivers measurable commercial results, from sell-in through to sell-through. Owning the marketing calendar You'll build and manage a cohesive, forward-looking marketing calendar that aligns global initiatives with local opportunities and market dynamics. Maximising brand assets You'll leverage global assets and partnerships while identifying and activating local opportunities that strengthen brand credibility and cultural relevance. Leading people and partners You'll lead a small but impactful team and a network of agency partners, setting direction, building capability and creating an environment where ideas can thrive. Why this role is different This is a step-change role, not a sideways move. You'll gain exposure that typically comes later in a career, including: Ownership of a full market marketing function Direct alignment with regional and global stakeholders Responsibility for budget, planning and performance The opportunity to influence how global strategy lands in-market It's a role designed for someone ready to accelerate into leadership. YOUR TALENT About you You're likely sitting in a Marketing Manager or Senior Marketing Manager role today, and starting to feel ready for more. You've built strong foundations, now you want breadth, ownership and the chance to lead. What you bring Around 5-8 years' marketing experience, ideally within a global or multi-category brand A proven ability to deliver integrated campaigns across channels - from brand to digital to PR Strong commercial awareness, with experience supporting sales or retail outcomes Confidence working with global frameworks while adapting for local markets Early leadership experience - whether managing people, agencies or cross-functional projects A natural ability to connect ideas, people and execution What sets you apart You think like a leader, even if you haven't had the title yet You're as comfortable rolling up your sleeves as you are setting direction You're curious, proactive and ready to take ownership You see marketing as both a creative and commercial discipline What success looks like In this role, success is about balance. You'll build a brand that feels globally consistent but locally meaningful. You'll deliver campaigns that are creatively strong and commercially effective. And you'll create a marketing function that is aligned, agile and impactful. Ultimately, your work will be measured by: Increasing brand desirability and clarity Successful launch of key initiatives Strong alignment between marketing and commercial performance The environment You'll be working within a fast-paced, globally connecte

Additional Information

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application. YOUR MISSION This is not your typical "Head of" role This is a rare opportunity to step into a true leadership role earlier in your career than most, not by years served, but by impact delivered. We're looking for a marketer on the cusp of something bigger. Someone who has built a strong foundation across brand, campaigns and channels, and is now ready to own the full marketing agenda for a global brand across Oceania. You won't be inheriting a playbook. You'll be shaping how global strategy comes to life locally, translating world-class campaigns into something that resonates deeply with our markets, our consumers, and our culture. If you've been waiting for the role that lets you step up, not just step across - this is it.

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