Head of Lifecycle Marketing, Personal Loans

Requirements

• Bachelor's degree or equivalent practical experience.
• 10+ years of lifecycle marketing experience supporting B2C products.
• 3+ years of direct people management experience leading lifecycle marketing teams.
• 4+ years of hands-on experience building and optimizing customer journeys within an enterprise marketing automation platform.
• Experience owning performance-driven lifecycle marketing programs with measurable revenue goals, including forecasting and conversion funnel analysis.
• Knowledge of lifecycle marketing strategies for complex customer journeys or high-consideration consumer products.
• Experience working in financial services or another highly regulated industry.
• Experience using customer data platforms to build and activate audience segments.
• Experience applying experimentation frameworks and AI-enabled marketing tools to improve lifecycle performance.
• Ability to influence cross-functional stakeholders, communicate strategy to technical and non-technical audiences, and develop high-performing teams.
• Position location This role is available in the following locations: Remote
• Time zone requirements The team operates on the East/West coast time zones.

Benefits

Additional Information

About Upstart At Upstart, we're united by a mission that matters: to radically reduce the cost and complexity of borrowing for all Americans. Every day, we bring creativity, experimentation, and advanced AI to reshape access to credit, helping millions move forward financially with clarity and confidence. As the leading AI lending marketplace, we partner with banks and credit unions to expand access to affordable credit through technology that's both radically intelligent and deeply human. Our platform runs over one million predictions per borrower using more than 1,800 signals, powering smarter, fairer decisions for millions of customers. But the numbers only hint at the impact. Every idea, every voice, and every contribution moves us closer to a world where credit never stands between people and their financial progress. We're proudly digital-first, giving most Upstarters the flexibility to do their best work from wherever they thrive, alongside teammates across 80+ cities in the US and Canada. Digital-first doesn't mean distant. We're intentional about in-person connection through team onsites, planning sessions, and moments that spark creativity and trust. And whether you choose to work primarily from home or collaborate in-person from one of our offices in Columbus, Austin, the Bay Area, or New York City (opening Summer 2026), you'll have the support to work in the way that works best for you. If you're energized by tackling meaningful problems, excited to innovate with purpose, and motivated by work that truly matters, we'd love to hear from you. The Team: Upstart's Lifecycle Marketing team helps customers engage with the right financial products throughout every stage of their journey. The team develops data-driven lifecycle strategies that improve customer experiences, deepen engagement, and drive measurable business outcomes across Upstart's lending products. As the Head of Lifecycle Marketing, Core Products, you will lead the lifecycle strategy for Upstart's Personal Loan and Small Dollar Loan products. You'll manage a team of Lifecycle Marketers while partnering closely with Product, Creative, Product Marketing, Analytics, and Growth Marketing to develop customer journeys that improve engagement, increase revenue, and create exceptional customer experiences at scale. How you'll make an impact Lead the lifecycle marketing strategy, roadmap, and execution for Upstart's core lending products, driving measurable revenue growth across customer lifecycle programs. Manage, coach, and develop a team of Lifecycle Marketing Managers, establishing clear priorities, raising execution quality, and supporting professional growth. Design and optimize customer journeys using segmentation, experimentation, personalization, and AI-powered decisioning to improve customer engagement and lifecycle performance. Partner cross-functionally with Product, Creative, Product Marketing, Analytics, and Growth Marketing teams to deliver integrated customer experiences and influence roadmap priorities. Develop revenue forecasts, analyze funnel performance, and communicate business results, risks, and opportunities to senior leadership through clear written updates and recommendations. Continuously improve lifecycle operations by identifying opportunities to simplify journey orchestration, improve audience strategy, and increase team efficiency while maintaining a high standard of execution.

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