Marketing Communications Specialist

Responsibilities

• Competencies:
• Values differences - Recognizing the value that different perspectives and cultures bring to an organization.
• Digital media savvy - Leverages current and emerging digital media strategies (e.g. email automation, social media, content management systems, etc.) to influence buyer behavior or target audiences to a desired action.
• Storytelling - Develops and delivers a compelling narrative which resonates with a target audience and influences a decision or course of action.
• Action oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
• Collaborates - Building partnerships and working collaboratively with others to meet shared objectives.
• Communicates effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
• Ensures accountability - Holding self and others accountable to meet commitments.
• Interpersonal savvy - Relating openly and comfortably with diverse groups of people.
• Manages ambiguity - Operating effectively, even when things are not certain or the way forward is not clear.
• Plans and aligns - Planning and prioritizing work to meet commitments aligned with organizational goals.
• Education, Licenses, Certifications:
• College, university, or equivalent degree in marketing, business or a related subject or related experience preferred.

Requirements

• Digital marketing experience preferred.
• Excellent time management skills and ability to meet deadlines.
• B2B experience preferred.
• Strong project management skills and the ability to meet deadlines.
• Creative thinker with a strong attention to detail.
• Strong analytical skills and proficiency in using marketing analytics tools.
• Ability to work collaboratively in a team environment.
• Core Responsibilities / Activities Unique to the Role
• Supports executional excellence across global marketing operations, including event logistics, campaign coordination, trade show preparation, digital content updates, reporting, and asset management.
• Coordinates cross-functional marketing activities with regional teams, product managers, agencies, and internal stakeholders to ensure projects move forward on time and with strong communication alignment.
• Assists in developing and maintaining marketing playbooks, templates, activity calendars, dashboards, and operational processes to improve team efficiency and scalability.
• Supports content creation and visual execution needs, including graphic design support, social media assets, and coordination of marketing materials for launches and events.
• Skill, Education, or Experience Requirements Needed for the Role
• College Job Type: Exempt Entry Level (Full time)
• Degree Level: Master's - Marketing
• Job Skill and Experience:
• Strong organizational and project coordination skills with the ability to manage multiple priorities in a fast-paced environment.
• Experience using Microsoft Office tools and familiarity with marketing, digital, or collaboration plat

Additional Information

Job Summary: Works across broader Marcoms team and with stakeholders to support the creation and execution of marketing communications campaigns, driving engagement with target audiences, and contributing to Cummins growth.

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