Performance Media, SEO and CRM Manager

Responsibilities

• Own the strategy, planning and delivery of performance media, SEO and CRM campaigns across both clothing and home
• Manage and develop three direct reports, supporting their growth and delivery
• Work closely with external media and CRM agencies to brief, optimise and review channel performance (including Paid Search, Paid Social, Display, Affiliates, SEO and Email)
• Collaborate with internal teams across brand, trading, e-commerce, creative and analytics to deliver integrated campaigns
• Use data and insights to inform targeting, segmentation, and personalisation strategies across CRM and performance channels
• Complete weekly reporting of CRM performance, analyse KPIs and make recommendations for future campaigns.
• Lead test and learn roadmaps to improve campaign efficiency, engagement and customer value
• Partner with agency teams to monitor performance media and SEO KPIs and extract actionable insights
• Champion customer-first thinking and ensure all activity aligns with wider brand strategy and commercial goals
• Person Specification-
• Strong knowledge of key channels including Paid Search, Paid Social, SEO and Email
• Experience managing and developing teams
• Data-driven with the ability to turn insights into actionable plans
• Confident working with agencies and cross-functional stakeholders
• Strong organisational skills with the ability to manage multiple priorities
• Everything you'll love
• You will also get an excellent benefits package including:
• Discretionary company bonus
• Company pension up to 7% matched
• Company Car allowance of £5,700
• 15% colleague discount in store and online
• Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
• Asda Allies Inclusion Networks - helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
• Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.
• We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves

Benefits

Additional Information

Job Title Performance Media, SEO and CRM Manager Location George House Employment Type Full time Contract Type Fixed Term Hours Per Week 37.5 Salary Competitive salary plus benefits Category Brand/Product Management Closing Date 17 June 2026 Performance Media, SEO and CRM Manager We're looking for a commercially minded Performance Media, SEO and CRM Manager to lead the strategy and execution of our performance marketing and CRM activity across both clothing and home categories.

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