Marketing Coordinator

Responsibilities

• Contribute to marketing initiatives that build brand awareness, support shopping centre traffic, enhance guest engagement and strengthen Cloverdale's community connection.
• Ensure marketing initiatives reflect Cloverdale's brand look, feel, voice and positioning across digital/social, website, email, events, signage and in-centre communications.
• Participate in strategy, retail and property-level meetings, sharing updates, insights and recommendations.
• Manage Cloverdale's digital and social channels, including content planning, creation, scheduling, monitoring and performance reporting.
• Maintain an "always-on" content approach that keeps Cloverdale's digital presence active, timely and engaging.
• Capture real-time, on-site content including Reels, Stories, static posts, retailer highlights, seasonal displays, events, community programs and activations.
• Use interactive social features, photography, short-form video and creative content formats to increase engagement.
• Manage website content updates, including events, store promotions, retail directory and community programming.
• Support email marketing, e-newsletters and database growth through regular deployment, cross-promotion, data collection and audience-focused communications.
• Track, report and share insights on social, digital, website and email performance.
• Support the planning and execution of Cloverdale events and programming, including signature events, seasonal campaigns, community initiatives and retailer activations.
• Assist with event concepts, develop timelines and workback schedules, vendor coordination, staffing, insurance documentation and day-of execution.
• Coordinate event promotional plans across social media, email, website, booking platforms, Wi-Fi splash pages, signage and local listings, with clear go-live timelines.
• Prepare post-event debriefs and recommendations for future improvement.
• Support the coordination of holiday programming, décor, Santa set execution and other seasonal guest experience initiatives.
• Build strong tenant relationships by proactively identifying marketing support opportunities, gathering feedback and sharing insights with the Marketing Director.
• Conduct regular mall walks to engage tenants and guests, observe customer behaviour and identify marketing or operational opportunities.
• Coordinate tenant communications and engagement initiatives, including newsletters, coffee chats, appreciation initiatives and training/educational events.
• Manage retailer merchandise sign-out and return for marketing collateral, social media, events and promotional needs.
• Support community partner programs by attending onsite activations, capturing content, keeping website/tenant communications updated and reinforcing Cloverdale's role as a local community hub.
• Ensure vendor requirements, insurance documentation and event paperwork are completed accurately and on time.
• Create purchase orders, track marketing expenses and support budget administration.
• Update and maintain the marketing manual and other shared marketing resources.
• Support corporate, national retail and QuadReal brand initiatives as required.
• Identify tools, platforms and process improvements, including AI-enabled tools, to streamline workflows, reporting and marketing support.
• Perform other related marketing duties as assigned.
• Experience and Qualifications:
• 3 to 5 years of related experience in marketing, communications, social media, digital content and/or event coordination.
• Bachelor's degree in Marketing, Communications or a related discipline.
• Experience creating social media content, including photography, short-form video, Reels

Benefits

Additional Information

About QuadReal Property Group QuadReal Property Group is a global real estate investment, development and operating company headquartered in Vancouver, British Columbia. Its assets under management are $98.5 billion. From its foundation in Canada as a full-service real estate operating company, QuadReal has expanded its capabilities globally for investments in equity and debt in both the public and private markets. QuadReal invests directly through operating platforms in which it holds an ownership interest and via programmatic partnerships. QuadReal seeks to deliver strong investment returns while creating sustainable environments that bring value to the people and communities it serves. Now and for generations to come. QuadReal: Excellence lives here. www.quadreal.com Role Description: The Marketing Coordinator supports the Marketing Director in planning and executing Cloverdale's marketing activities across digital and social channels, events, tenant communications and community initiatives. This role helps elevate the Cloverdale brand, support centre traffic, strengthen community connection and deliver consistent, on-brand guest experiences. Day to day, the Marketing Coordinator owns social content creation, website updates, event support, tenant communications and in-centre storytelling.

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