Segment Marketing Manager

About the role

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal. Job Description Segment Manager's primary responsibility is to gather valuable industry insights from a user perspective through interviews, research, and customer & partner engagement. They will use these industry insights to collaborate with Sales and Marketing teams, shaping effective marketing campaigns & strategies. They are tasked to analyze competitive data, monitor industry trends, and develop customer value propositions. Additionally, they'll lead sales enablement efforts, develop industry-specific go-to-market programs, and ensure their successful execution in alignment with business goals. Their role also involves continuous self-development, supporting sales counterparts, and fostering relationships with industry stakeholders, all of which contribute to the organization's market positioning and business growth. DUTIES AND RESPONSIBILITIES: 1. Market Insights a. Drives the market insights generation from a user/buyer and seller perspectives through effective in-depth interviews, participation to industry's relevant engagements/events, customer immersions and from industry association's research/industry publications/paid research data subscriptions. b. Leverages on market insights for deeper customer understanding in defining the segment's customer needs and growth opportunities aimed at recommending/ creating product offerings and effective go-to-market strategies and plans. c. Leads the analysis and synthesis of insights that is comprehensive and relevant to the internal stakeholders, mainly Sales and Marketing that will help enable them in formulating their respective product marketing strategies. d. Analyzes competitive information with a forward perspective resulting to actionable critical insights to its marketing programs. e. Regularly monitors the industry and competitive environment in determining market and technological trends and key performance indicators f. Relates competitive information/activities with both internal (data-driven) and external (research, macro-economic, regulatory) customer information to arrive at richer customer value propositions 2. Sales Enablement a. Recommends Segment Marketing-initiated program, develops and provides sales organization with the information, content, and tools that will help sales successfully engage the client throughout the buying process, in collaboration with Product Marketing teams and Brand Communications. (e.g. animated video for total portfolio, deck on product portfolio) b. Leads in formulating industry-specific use cases for enablement tools/materials by maximizing on market insights and business intelligence data which in turn, helps in the overall communication and selling of the products/solutions. c. Initiates close collaborations with key stakeholders in Product Marketing and Branding/communications' in the conceptualization and ensure agreed implementation plans in executing the sales enablement materials/tools. d. Implements other special enablement initiatives identified by Management through efficient program management by providing relevant industry insights, organizing project completion, seamless coordination with key support teams towards timely project delivery. (e.g. Account Plan) e. Creates and entice internal learning sessions for Sales and other stakeholders in helping enable the organization for deeper understanding of relevant technologies impacting the industry, trends and practices. 3. Go-to-Market Act as the go-to-market arm of Product/Solutions' Marketing in terms of developing industry-specific strategies and programs to support the growth of the overall business performance. Development and implementation of go-to-market industry-specific strategies and programs shall entail the following: a. Establishing the industry snapshot and landscape, profile and sub-segments using market insights and business intelligence data. b. Reviews the overall business and industry performance, conducts analysis of data and insights in identifying demand or key growth opportunities in the industry. c. Recommends the overall approach/positioning of our brand in the industry in relation to the target market and product/solutions' focus identified. d. Conceptualize an effective go-to-market program that is fully aligned with the overall industry strategy in generating the leads and business gains in collaboration with key stakeholders, mainly Sales, Product /Solutions' Marketing, Marketing Communications inclusive of inter-departmental collaborations too. e. Plans the program execution by identifying the necessary work plan, processes, budget and implementing guidelines/mechanics subject to timely execution, monitoring and post mortem report. f. Leads and implement the actual go-to-market programs guided by the approv

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