Senior Marketing Manager, Lifecycle

Responsibilities

• You will join a talented Marketing team contributing to user growth and retention for global user base, including our key markets
• You will work alongside other marketers, engineers, product managers, designers, and the wider Notability team
• This role will also contribute to the creation and scaling of our lifecycle marketing programs, particularly in improving user engagement, retention, and monetization across our app ecosystem
• Lifecycle Strategy & Execution: Design, implement, and optimize lifecycle campaigns (onboarding, engagement, conversion, churn prevention, reactivation) to improve user retention and revenue outcomes. You should have proven experience running campaigns end-to-end, from planning to iteration
• Cross-Functional Project Management: Partner closely with Product, Marketing, Design, Data, and Engineering teams to execute campaigns on time and align CRM efforts with broader company initiatives
• User Channel Operation: Manage multichannel communications (email, push notifications, in-app messages, and product surfaces) with a clear understanding of each channel's purpose, strengths, and performance metrics
• Experimentation & Optimization: Develop a testing roadmap, run A/B tests, and continuously optimize campaigns based on user behavior and performance insights. Contribute to conversion journeys and upsell opportunities within the subscription funnel
• User, Revenue & Dashboard Insights: Analyze CRM performance, user trends, and monetization metrics. Build dashboards to track lifecycle impact and surface actionable insights. Communicate findings clearly to stakeholders and translate them into scalable strategies
• What You Need:
• 5-8+ years of experience in CRM, including lifecycle marketing, ideally in a subscription-based mobile or web product with a global user base in the millions.
• Strong understanding of user journey mapping and frameworks across acquisition, engagement, conversion, and retention
• Hands-on experience with CRM platforms (e.g., Braze), analytics tools (e.g., Amplitude, Looker, Hex), and A/B testing frameworks
• Proven experience managing CRM campaigns end-to-end - from strategy and content briefing to launch, analysis, and iteration
• Demonstrated ability to collaborate cross-functionally and manage complex timelines with multiple stakeholders
• Comfortable working with user and revenue data to inform decisions, with strong data literacy and analytical mindset
• For this position we are targeting a base pay between $160K - $200k. Actual compensation offered will be determined by factors such as job-related knowledge, skills, and experience.
• This role follows a hybrid model, with a minimum of two days onsite at our downtown San Francisco office and flexibility to work remotely from home the rest of the week.
• How We Work
• Each member of our team contributes to all parts of our products. We trust each other to make decisions independently while also considering our common goals and values. We share ideas openly, and we collaborate across disciplines to ensure that our decisions make sense from all perspectives.
• When We Work
• We actively promote work-life balance. Our schedules are flexible, our hybrid policy supports remote work when it makes sense, and we have a "as long as you get your work done" approach to time off.
• Why You'd Love Working Here

Benefits

Additional Information

Join Notability and shape the future of learning. We're building the next generation of tools designed not just to capture notes, but to fundamentally improve how people learn, think, and collaborate. Our app brings the natural expressiveness of paper into the digital age, empowering millions of students, educators, and professionals worldwide to organize their ideas, deepen their understanding, and achieve their goals. Our mission is simple: we help you learn. As part of our team, you'll help create experiences driven by empathy, exceptional design, and the belief that great ideas can come from anywhere-including you. Come help us make learning better for everyone. We are looking for a data-driven and strategic Senior Marketing Manager, Lifecycle to run global marketing campaigns across dynamic user segments. The perfect candidate for this role will have experience in a small startup culture, can balance the intersection of product strategy, monetization, and engineering excellence, and has flexibility to gather and adapt to changing requirements based on customer and business needs.

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