How Big Bonuses for Winning Coaches Became a Tradition in College Football

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As college bowl games unfold, most of the focus will be on the scores. Less attention will be paid to the bonuses that many coaches get for their bowl and playoff appearances. According to a scholar who studies big-time college football, big bonuses are not a reaction to a multi-billion-dollar market that rewards winning -- they are the foundation of it. In fact, bonuses for college football coaches stretch back to the early 1900s.

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