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Digital Marketing Specialist

External
frostbank logoFrostbank · San Antonio, TX
Full-timeOn-siteToday
Email MarketingHTML
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Responsibilities

  • Partner closely with cross-functional teams to conceptualize single and omni channel digital marketing campaigns
  • Work closely with a cross-departmental team to support the execution of Frostbank.com projects and maintain the master backlog of upcoming initiatives
  • Build, test, and report on marketing emails following email marketing best practices
  • Collect and document business and user requirements for digital marketing initiatives, supporting the translation of those needs into actionable items
  • Assists with analysis of Frost's digital activity (web, mobile, digital media) that includes behavior analysis, traffic, campaign effectiveness, target segmentation and enhancements.
  • Assists with planning and execution of digital marketing activities and campaigns
  • Always take action using Integrity, Caring, and Excellence to achieve all-win outcomes

Requirements

  • Bachelor's degree in Marketing or a related field; or equivalent experience in digital marketing
  • 2+ years of experience with marketing or digital campaigns
  • Experience with website content management and/or digital marketing
  • Intermediate to proficient HTML coding experience (email-building experience preferred)
  • Proficient in Microsoft computer applications.
  • Excellent written and verbal communication skills

Benefits

At Frost, we care about your health, your family, and your future and strive to have our benefits reflect that. This includes:Medical, dental, vision, long-term disability, and life insurance401(k) matchingGenerous holiday and paid time off scheduleTuition reimbursementExtensive health and wellness programs, including our Employee Assistance ProgramReferral bonus program + more!Health insuranceDental insuranceVision insurance401(k)Performance bonus

Additional Information

Job Description It's about creating something inspiring. Are you someone that loves to bring ideas to life? Are you passionate about working with others and enjoy a collaborative environment? Do you love having the freedom to design, create and deliver campaigns? If so, the Digital Marking Specialist position could be for you! At Frost, it's about more than a job. It's about having a flourishing career where you can thrive, both in and out of work. At Frost, we're committed to fostering an environment that reflects our values and encourages team members to be the best they can be. In joining our adaptable, integrity-driven team, you'll become part of Frost's over 150-year legacy of providing unparalleled banking services.

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