Commercial Demand Manager

About the role

This role is located within the commercial division and will be essential to the overall UBL short-, medium- and long-term strategy in developing and driving our trade strategy and operational excellence within retail outlets and distributors. The role will support the Sales Director and the Commercial Leadership Team in unlocking significant value growth by bringing clear solutions supported by insights and strategic analysis, delivered with excellent Assets/Performance management and leadership skills to implementation. The holder of the role will also look out for opportunities where we can be purposefully delivering performance. The role holder is responsible for performance tracking of key initiatives, adherence to the detailed business process and key performance metrics. The individual in this position works closely with Commercial Director, Commercial Leadership Team (CLT), Commercial Finance Manager, Head of Beer, Head of IPS, Head of Mainstream Spirits, Divisional Performance Analysts (DPA) & Divisional Performance Specialists.

Responsibilities

• To lead the commercial organization's Order to Cash cycle (OTC) ensuring customer experience is delivered and orders are met OTIFNE (On Time In Full No Errors)
• Drive adoption of web ordering to make the OTC process simple and smooth.
• To drive robust planning processes with cross functional teams &the commercial organization to ensure that excellent forecasts, planning.
• To support the Sales Director in execution of the O&R and commercial IBOs while holding the Commercial Leadership Team CLT) and other business partners to account for delivery of their planned commitments.
• To work with the Commercial Director and CLT to find opportunities that drive value for the business. Turns identified business insights into action and facilitates the right process, including engagement of others to deliver or beat the plan.
• To work as a business partner for the CLT to deliver solutions to the "Highest Value at Stake" (HVAS) issues and opportunities confronting the business.
• Collaborate with commercial field sales, finance, logistics and Supply to ensure daily and monthly shipment revenues are met.
• Top 3 - 5 Accountabilities:
• Data and Analytics
• Design mechanism to measure business performance critical metrics vs targets.
• Aggregates data to make significant insights to strategically advance overall business objectives.
• Data quality and governance on SIT
• Stakeholder Management and Influencing
• Facilitate, lead and communicate key commercial strategic Initiatives in line with the Annual Operating Plan (AOP) and Commercial Strategy
• Ensure that the CLT and Other Business Partners AOP and commercial Strategic Commitments are met.
• Ensure work requirements on confidential "high value at stake" transactions are met
• Ensure detailed identification, exploration, analysis of transactions / projects that build value for the commercial team in line with agreed strategic direction and financial investment criteria
• Business Partnering & Project /Change Management
• Participate, influence and add new value in business issues. Highlight and action potential opportunities and risks
• Constructively challenge, input and improve value in key business areas and drive outstanding business performance through meticulous business planning, forecasting and valuation modeling
• Commercial Performance Routines
• Define and cascade performance routines and rhythms towards achieving set targets
• Provide the oversight to drive the rigor and Ordering routines to deliver Topline.
• Mentor and develop others across the commercial organization.
• Align/upgrade capabilities to business agenda and build cross functional team working skills.
• Experience / skills required
• Business Degree level with strong academic record
• Strong understanding of field sales, Sales Operations and analytics -
• 6 -8 years FMCG experience, which must include extended period within sales operations/management and business analytics
• Good relationship management and in

Benefits

Additional Information

Job Description : Job Title: Commercial Demand Manager Reports to: Head of Commercial Operations Function: Sales is where our brands meet the real world. This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere. It's a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You'll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.

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