B2B Marketing Manager - Japan

About the role

Our mission is to reinvent the way people learn, starting with language. Learning a language can change a life by opening doors to new cultures, careers, and communities. Two billion people around the world are actively trying to learn a language, but the best way to learn (one-on-one tutoring) is hard to access at scale and hasn't been meaningfully improved in decades. Speak is building a human-level, AI-powered tutor in your pocket: a conversation-first experience that lets learners actually speak, get instant feedback, and progress through carefully designed lessons. The result is a complete path from beginner to confident speaker across multiple languages. Speak first launched in South Korea in 2019, where Speak has now become the number one language learning app, and we now serve learners across many markets and 15+ languages. Speak is one of the world's leading AI companies, with over $150m raised in venture investment from OpenAI, Accel, Founders Fund, Khosla Ventures, and more, with a distributed team across San Francisco, Seoul, Tokyo, Taipei, and Ljubljana. About This Role To accelerate our B2B growth in Japan, we're seeking a B2B Marketing Manager - Japan to drive targeted marketing campaigns, events, and strategic partnerships that fuel pipeline growth and deepen engagement with HR, L&D, and corporate training professionals. This role is critical in scaling Speak's regional marketing efforts - leading localization, demand generation, brand awareness, and partner engagement strategies that align closely with our go-to-market goals in Japan. As the dedicated owner of B2B marketing in Japan, you'll play a pivotal role in building a scalable marketing engine that supports both new business acquisition and customer expansion. You'll partner cross-functionally with our Sales, Customer Success, and Product teams to deliver high-impact campaigns, localized content, and measurable results. This is a high-visibility, high-impact position for a strategic marketer who thrives in a fast-paced, cross-cultural environment and is passionate about driving growth through creativity and data.

Responsibilities

• Identify and build relationships with key HR/HRD partners, influencers, and associations in Japan to drive co-marketing and thought leadership initiatives that support lead generation goals.
• Plan and execute offline events such as industry conferences, partner-led sessions, and proprietary Speak-hosted seminars, managing logistics, vendor coordination, and post-event nurturing.
• Collaborate with Sales and Customer Success teams to create sales collateral, case studies, and campaigns that enhance customer engagement and retention.
• Run localized digital campaigns and experiments across multiple channels, executing nurture workflows and ABM campaigns in HubSpot to move leads through the funnel.
• Maintain and optimize the Japan B2B website for strong localization and conversion performance.
• Track and analyze campaign results, share insights for ongoing optimization, and stay up to date on HR tech and B2B marketing trends in Japan.

Requirements

• Bachelor's degree in Business, Marketing, or a related field.
• 7-10 years of experience in B2B marketing, preferably in SaaS or tech.
• Proven success in event planning, campaign execution, and cross-functional collaboration.
• Strong written and verbal communication skills in Japanese.
• Excellent project management and multitasking ability.
• High attention to detail and results-driven mindset.
• Business-level English proficiency.
• Experience managing full funnel B2B Marketing campaigns
• Familiarity with our specific tools: Hubspot, Figma, Google Analytics, and CRM systems.
• Strong analytical mindset
• Experience with HR, L&D, or education-related industries is a plus.
• Why work at Speak
• Global in nature: We're live in over 40 countries and launching in a number of new markets soon. We have dedicated offices in San Francisco, Ljubljana, Seoul, and Tokyo, and you'll have the opportunity to talk to users in each of these regions on a regular basis as well as travel.
• Impact people's lives in a major way: Learning a language is one of the single most life-changing skills one can learn, and right now 99% of people never achieve their goal because the process is broken. We're helping millions

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