Product Marketing Specialist
External
Onbe · Atlanta, GAPrepare for this interview
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Responsibilities
- Support voice-of-customer, survey, and research initiatives in partnership with Client Success, Sales, and Product
- Gather and organize client, market, and competitive insights into structured, usable inputs that support Segment Management priorities
- Own ongoing tracking of competitors, market trends, and positioning updates
- Maintain and update competitive battlecards and internal resources
- Own coordination of case study development, including outreach, scheduling, and approvals
- Support drafting and production of case studies, testimonials, and customer stories
- Own and maintain a centralized library of proof points, data, and customer evidence
- Partner with internal teams to gather product and client performance data (adoption, usage, time-to-launch, etc.)
- Support product launches by gathering inputs, research, and proof and contributing to messaging development
- Assist in developing and updating marketing materials and supporting sales enablement
Requirements
- 3+ years in Product Marketing, Marketing, Research, or related role
- Experience supporting research, content, or case study development
- Strong organizational and project management skills
- Ability to gather and structure information from multiple sources
- Familiarity with competitive research or market analysis
- Basic understanding of B2B marketing and go-to-market concepts
- Comfortable working with data and supporting analysis
- Strong communicator and cross-functional collaborator
- Detail-oriented and able to manage multiple priorities
- FinTech or payments experience is a plus
Benefits
Additional Information
Onbe, a fast-growing FinTech, bringing innovation to a rapidly growing global marketplace, stands for "on behalf." Because that's exactly how we work: on behalf of our clients, as their comprehensive payments partner. We transform the way payments are imagined - as an opportunity for innovation, a source of insight to customers, and a way to connect with partners around the globe! Summary: Supports product marketing by executing research, developing case studies, and contributing to go-to-market initiatives. This role helps connect client, market, and competitive insights to messaging and sales enablement, improving the effectiveness and consistency of marketing outputs.
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