Health Care Navigator

About the role

The role of the Health Care Navigator is to drive post-acute and long-stay census results for the Toledo Ohio Otterbein ministries. The position will work on a complementary basis with the Senior Lifestyle Communities; Sunset House, Sunset Village, Pemberville & Marblehead- along with Otterbein Small House Neighborhoods; Monclova, & Perrysburg. With a specific focus on: Otterbein Perrysburg, Otterbein Monclova, Otterbein Sunset House, Otterbein Sunset Village, and Otterbein Pemberville. With a targeted emphasis on the Toledo Ohio Hospital Systems (key accounts- Promedica, Mercy, UTMC) and other secondary/tertiary healthcare systems; doctoral practices, Chambers of Commerce, free standing IL/AL, social/business groups, senior centers and churches in the identified geography. Assist with developing and executing strategies for social media/digital marketing campaigns.

Responsibilities

• Establish relationships with hospital key accounts (administrators, doctors, social workers, and discharge nurses) to drive referrals for patients needing long-term nursing and/or post-acute (rehabilitative) care.
• Ensure financial viability of the local ministries by developing and maintaining a relationship that yields an increased share of patient referrals from the targeted hospitals.
• Monitor and maintain targeted payer mix to meet financial goals and assure financial stability for the ministries supported.
• Develop and execute quarterly marketing plans for Toledo, Ohio and surrounding areas.
• Assess potential referrals or potential admissions, and work to admit the patient to the optimal Otterbein location, utilizing a One Otterbein approach.
• Distribute brochures, flyers and other promotional items to referral sources in the targeted accounts.
• Work closely and collaboratively with hospital and Otterbein admissions/discharge marketing team members to reassure easy transition of patient from hospital to Otterbein.
• Coordinate marketing efforts to meet census goals and to keep the Otterbein location staff advised of anticipated referrals, tours and/or admissions.
• Identify opportunities and execute those selected opportunities to make working with Otterbein easier and more efficient for acute care and doctoral practice personnel.
• Create digital marketing strategies applicable to the geography supported by this position.
• Ability to create and execute creative approaches to virtual marketing
• Independently manage assigned territory (book of business) with a self-starter approach
• Work closely with centralized intake and Lifestyle Community admissions staff to ensure relevant data and messaging to referral partners is timely and accurate.
• Work strategically with Otterbein locations and Promedica/Mercy ACO to gain market share and meet metrics required for affiliation status.
• Collecting and evaluating data across all ministries supported for tracking and trending of patterns.
• Identify and pursue new opportunities for business development within both the acute care setting along with the community setting.
• Performs any other duties as assigned.
• Skills Required :
• Recognize the autonomy and dignity of all patients/residents.
• Communicate a sense of caring, concern, and dignity for patients/residents.
• Understand how to place decision-making in the hands of the patients/residents when appropriate.
• Make prompt and accurate judgments with regard to patients/residents care and emergencies.
• Ability to work with an inter-departmental approach to census growth and development.
• Work and communicate effectively as part of the self-directed marketing work team.
• Establish excellent relationships and ongoing communications with hospital personnel in referral marketing, management and decision-making roles.

Requirements

• 3-5 years' experience in Sales/Marketing/Clinical liaison for Skilled Nursing Provider
• Understanding/Proficient with the skilled nursing admission process
• Relationships in the Toledo hospitals (preferred)
• BA/BS preferred; plus three to five years of sales/marketing experience with a proven track record in referral marketing, healthcare admissions in a senior care or nursing home setting.
• Knowledge of data management (customer relationship management) programs preferred.
• LPN, RN, or social worker with experience as a clinical liaison (preferred).
• Excellent organizational/planning/time management skills.
• Experience in supporting multiple locations/teams/key accounts
• Outstanding verbal and written communication skills to connect with referral partners and patients/residents.
• Virtual/Digital marketing experience preferred
• Reliable transportation required

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