Director, Content Strategy

About the role

The Division of Marketing & Communications tells the story of Texas A&M and promotes and protects the Texas A&M brand. We achieve our goals through: Messaging, Branding, and Brand Oversight. For more information, please visit us at https://marcomm.tamu.edu/ What We Want The Director of Content Strategy is pivotal in advancing Texas A&M University's mission through the implementation and regulation of an integrated content marketing approach that enhances brand visibility and impact. This position leads a team focused on storytelling and strategic marketing content that advances Texas A&M's brand platform and is responsible for shaping and executing Texas A&M's storytelling and content strategy across all distribution channels. The role oversees content strategy, planning, and prioritization and ensures that messaging is consistently powerful, relevant, and aligns with the university's goals. What You Need to Know Salary: Compensation will be commensurate to selected hire's experience. Cover Letter/Resume: A cover letter and resume are strongly recommended and will help in our review. You may upload them on the application under the CV/Resume section.

Responsibilities

• Content Strategy and Leadership
• Drives the development and execution of a cohesive content strategy that aligns with the university's marketing priorities and institutional goals
• Maps content needs to key marketing priorities, identifying opportunities for impactful storytelling and marketing campaigns
• Leads the editorial calendar strategy, integrating storytelling and marketing content into a master marketing calendar
• Oversees the feature story pipeline, ensuring timely and strategic development of high-value narratives
• Strategic Content Development
• Prioritizes cornerstone content that establishes credibility, supports thought leadership, and builds emotional connections with diverse audiences
• Leads audience-focused content planning for multi-channel distribution, ensuring alignment with owned, paid, and earned media strategies. Plans span the entire content lifecycle from ideation and content creation through distribution
• Develops a distribution strategy for sharing content across multiple owned and paid platforms including video, digital, social media, and traditional media in collaboration with channel teams
• Develops processes and guidelines to elevate consistency, quality, and audience engagement across platforms
• Team Oversight & Cross-Functional Leadership
• Guides the storytelling team to create human-centered, emotive narratives that complement data-driven marketing efforts
• Collaborates with key stakeholders, including Senior Marcomm leadership, brand, communications, social media, web, visual media, and experiential marketing teams, and academic units, to align content initiatives with institutional priorities
• Develops and presents briefs to internal and agency creative teams to integrate cross-channel alignment, ensuring marketing campaigns and institutional storytelling initiatives deliver cohesive messaging and harness brand voice
• Represents the Content Strategy team in leadership discussions, advocating for data-informed, audience-centric content initiatives
• Partners with the Project Management team to streamline content planning and project management processes
• Innovation & Continuous Improvement
• Establishes and oversees processes to review and refine content strategies, identifying areas for innovation and improvement. Explores new formats and channels to stay ahead of market trends
• Monitors content performance metrics, ensuring strategies are adaptable and responsive to audience needs and institutional goals
• Cultivates a storytelling approach that transforms the team into a "media company" for the institution, emphasizing strategic frequency and measurable impact

Requirements

• Required Education and Experience
• Bachelor's degree in Marketing, Communications, Journalism or related field or equivalent combination of education and experience
• Ten years' experience in content strategy, marketing, or related fields, including at least three years in a supervisory role
• Five years of experience in a supervisory role
• Proven track record of leading multi-channel content strategies in complex, mission-driven organizations or for a national consumer brand
• Familiarity with storytelling strategies for institutional branding, thought leadership, and audience engagement
• Proven success in integrating creative and content functions to drive innovative marketing strategies
• Knowledge, Skills, and Abilities
• Expertise in content strategy and brand marketing
• Strong storytelling and communication skills, with the ability to present complex ideas and influence senior executives
• Abilit

Benefits

Additional Information

Job Title Director, Content Strategy Agency Texas A&M University Department Marketing & Communications Proposed Minimum Salary Commensurate Job Location College Station, Texas Job Type Staff Job Description

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