Manager, Commerce

Responsibilities

• Retail Media Knowledge
• o Knowledge of multiple retail media networks & their platforms, may include Amazon, Walmart, Roundel, Kroger, etc.
• o Familiar with both DSP interface functionality and levers (campaign hierarchy, audience builder, PMP/PG set up, reporting suite) as well as managed service dashboards
• o Understands individual RMN capabilities across tactic, targeting, reporting methodology, etc.
• Account Management & Strategy
• o Active participant in development, presentation, management and measurement of omnichannel commerce media programs and defines program objectives and strategies consistent with brand marketing objectives
• o Ensures strategic consistency across all elements of plan development and implementation
• o Takes learnings from previous campaigns and apply to next campaign
• o Participates in and guides Senior Associate during RFP process with partners. Coaches Senior Associate in evaluation of RFPs and assists in negotiations striving to get best plan and added value for client
• o Builds audience targeting details and budget allocation at the tactic/placement level based on client goals for either self service or with partner during RFP process
• o Recommends targeted, innovative media vehicles consistent with media strategies ranging from RMNs to 3rd party partners
• o Proactively identifies growth opportunities and shares ideas for potential test and learns
• o Delivers an effective detailed media plan, inclusive of tactics, audiences, flighting, KPIs, etc. that drives client performance
• o Contributes to the creation of client ready materials (e.g. presentations, reporting, etc) and delivers client communications
• o Serves as first check for client documents ensuring accuracy and ease of understanding information
• o Ability to tailor client presentations to the audience (i.e. Senior Level vs. Junior Level)
• o Supports in establishing and implementing best practices within client accounts
• o Ability to assess and rank issues and tasks in order of importance for taking action and escalating as needed
• o Anticipates, recognizes, and clearly defines problems using various techniques to systematically analyze, weigh alternatives and propose solutions
• o

Additional Information

Business Overview KINESSO is the technology-driven performance marketing agency providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com. Position Summary We are looking for you - dynamic, best-in-class talent - to join the growing Commerce team as a Manager. In this role you will be responsible for managing Sr. Associates & Associates and supporting in the development, planning, buying, executing and measuring media plans for designated shopper/commerce media clients. You will support the Associate Director/Director in the strategic and tactical development of each retail plan. You'll work closely with national Planning and Buying teams to allow for holistic Commerce media function. The Commerce team is a specialty group that focuses on the planning, buying, execution and measurement of Commerce media. Commerce media is any specific media elements that are retailer focused/tagged. This can be in-store signage such as a coupon machine or shelfblade, a billboard driving shoppers to a Walmart store, digital ads (search, display, OLV/STV, etc) on Amazon or Kroger.com site via managed or self service, tapping influencers that support certain retailers or working with shoppable technology companies to ensure ease of conversion. The team supports client's commerce/shopper/customer marketing teams-our end goal measuring product sales both online and in-store.

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