Senior Director, Customer Lifecycle Marketing
External
A-place-for-mom · New York, NY$175K–$225K/yrFull-timeRemote3d ago
A/B TestingCRMCross-functional CollaborationLeadershipMarketing AutomationSalesforce
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Responsibilities
- Own the customer lifecycle strategy across acquisition, activation, engagement, retention, and win-back stages for consumers visiting our platform.
- Develop and execute multi-channel lifecycle campaigns (email, SMS, push, in-app) that drive meaningful engagement and conversion across the family decision journey.
- Define and track lifecycle KPIs including engagement rates, conversion rates, churn, NPS, and LTV; use data to continuously optimize performance.
- Partner with Data Science, Analytics, and Sales teams to build segmentation models, predictive triggers, and personalization frameworks that deliver the right message at the right moment.
- Collaborate with Product to influence roadmap priorities that improve lifecycle touchpoints and the overall consumer experience.
- Lead A/B testing and experimentation programs to drive iterative improvement across lifecycle communications and journeys.
- Manage and develop a team of lifecycle marketers and CRM specialists.
- Partner with Marketing, Product, Data, and Technology teams to embed AI-driven decisioning, audience segmentation, personalization, and workflow automation across lifecycle programs and customer touchpoints.
- Present lifecycle performance and strategic recommendations to senior leadership regularly.
Requirements
- 8+ years of experience in lifecycle marketing, CRM, or growth marketing, with at least 3 years in a leadership role.
- Proven track record of building and scaling lifecycle programs that drive measurable business outcomes.
- Deep expertise in marketing automation platforms (e.g., Marketo, Salesforce Marketing Cloud, Braze, Iterable, or similar) and CRM tools.
- Strong analytical skills with the ability to translate complex data into clear strategies and actionable insights.
- Experience working with segmentation, personalization, and predictive modeling in a consumer-facing business.
- Excellent cross-functional collaboration skills; able to influence without authority across Product, Engineering, and Data teams.
- Outstanding written and verbal communication skills; comfortable presenting to executive stakeholders.
- Passion for A Place for Mom's mission and a desire to create meaningful impact for families navigating one of life's most important decisions.
- Bachelor's degree required; MBA or advanced degree a plus.
- Why You'll Love it Here
- Mission-driven work: Every day you will help hundreds of thousands of families make one of the most important decisions of their lives.
- Scale and impact: With 20M+ annual site visitors and a category-leading brand, you will have the reach to drive meaningful results.
- Collaborative culture: Join a team of passionate, talented professionals committed to innovation and excellence.
- Competitive compensation, equity, and benefits package.
- Flexible hybrid work environment.
Benefits
Base Salary - $175k - $225kBonus - 30% Management Bonus401(k) plus matchDental insuranceHealth insuranceVision InsurancePaid Time OffPet InsuranceAbout A Place for MomSince 2000, our teams have helped millions of families find care that fits their needs. Behind every referral and resource is a shared goal: to help families focus on what matters most - their love for each other.We're proud to be a mission-driven company where every role contributes to improving lives. Caring isn't just a core value - it's who we are. Whether you're supporting families directly or driving innovation behind the scenes, your work at A Place for Mom makes a real difference.Our employees live the company values every day:Mission Over Me : We find purpose in helping caregivers and their senior loved ones while approaching our work with empathy.Do Hard Things : We are energized by solving challenging problems and see it as an opportunity to grow.Drive Outcomes as a Team : We each own the outcome but can only achieve it as a team.Win The Right Way : We see organizational integrity as the foundation for how we operate.Embrace Change : We innovate and constantly evolve.Additional Information:A Place for Mom has recently become aware of the fraudulent use of our name on job postings and via recruiting emails that are illegitimate and401(k)Flexible scheduleEquity / stock optionsPerformance bonus
Additional Information
A Place for Mom is looking for a strategic, data-driven Senior Director of Customer Lifecycle Management to own the end-to-end lifecycle strategy for our consumer audience. In this role, you will design and execute programs that deepen engagement, improve conversion, and maximize the long-term value of the families we serve. You will work cross-functionally with Marketing, Product, Data Science, and Sales teams to build a best-in-class lifecycle engine at scale.
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