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Senior Lead, Ad Partnerships - MMP, DCR, CAPI

External
Snap logoSnap · New York, NY
Full-timeOn-site1w ago
SAFe
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Responsibilities

  • Manage some of our largest and most strategic mobile measurement and data collaboration partnerships, driving programs that demonstrate the value of advertising with Snapchat
  • Lead partner strategy and execution across Mobile Measurement Partners, Data Clean Room, and cloud ecosystem partners
  • Work closely with various internal cross-functional peers including Product, Engineering, Marketing Science, Sales, Solutions Engineering, Legal, Privacy, and Finance
  • Identify and resolve systemic issues, introducing process improvements that streamline how partners connect with Snapchat's ads platform and measurement solutions
  • Build and maintain a comprehensive understanding of the evolving measurement and data ecosystem, including MMPs, clean rooms, identity solutions, and privacy-centric data collaboration models
  • Source new opportunities for Snap to develop products and features with ecosystem partners and drive adoption from proof of concept to general availability, ensuring alignment with product and business goals
  • Maintain direct and active relationships with strategic partners, including onboarding, roadmap management, and proactive resolution of business, technical, and integration issues while serving as an internal advocate
  • Work towards bi-annual OKRs such as advertiser adoption, partner-enabled revenue growth, signal quality improvements, and scaled adoption of new technology solutions
  • Knowledge, Skills, Abilities:
  • Strong knowledge of online and mobile advertising, ad effectiveness measurement techniques, attribution, incrementality, MMM, and signal infrastructure
  • Deep understanding of the mobile measurement ecosystem including MMPs, SDK integrations, API feeds, and partner-led measurement workflows
  • Strong familiarity with the data collaboration landscape, including clean rooms, cloud platforms, identity approaches, and privacy-safe measurement methodologies
  • Ability to communicate effectively with senior and executive stakeholders internally and externally
  • Experience dynamically prioritizing and managing multiple projects simultaneously in a fast-paced environment with shifting business priorities
  • Strong problem solving and analytical experience solving complex business and operational challenges independently or in partnership with cross-functional teams
  • Ability to work effectively with a high degree of independence and autonomy in environments with ambiguity, while escalating issues thoughtfully when needed
  • Strong product and technical acumen, particularly regarding ad tech infrastructure, partner integrations, data sharing models, and signal resilience

Requirements

  • Bachelor's degree or equivalent years of experience
  • 7+ years of experience in partnerships, business development, product strategy, product marketing, product management, or related roles
  • Experience defining, developing, and leading projects across multiple cross-functional teams
  • Experience in MarTech, AdTech, mobile measurement, data infrastructure, and/or advertising, specifically working with measurement, identity, clean room, or data collaboration partners
  • Experience owning external partner relationships and driving complex initiatives from strategy through execution
  • MBA or advanced degree in a related field
  • Experience working with Mobile Measurement Partners, cloud data platforms, or clean room providers
  • Quantitative and analytical experience, specifically working with data, experimentation, or measurement strategy
  • Experience working as part of an international team
  • Strong commercial judgment and product intuition, particularly around ads measurement, data interoperability, and strategic platform partnerships
  • If you have a disability or special need that requires accommodation, please don't be shy and provide us some information .
  • "Default Together

Additional Information

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company's three core products are Snapchat , a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio , an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles . We're looking for a Senior Lead, Ad Partnerships to join Team Snapchat! The Ad Partnerships Group is responsible for negotiating and integrating product partnerships that drive accelerated growth to Snap's Advertising business. Working from our NYC, SF, or LA office, you will own and manage a selection of Snapchat's ad partners across Mobile Measurement Partners and Data Clean Rooms.. You will be working cross-functionally with key senior stakeholders across our Ad Product and Engineering teams to manage existing partners with the goal of deepening our product partnerships.


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