Senior Specialist, Brand & Content Strategy

Responsibilities

• Lead end-to-end brand campaigns and product launches for the Living category.
• Develop compelling product stories grounded in consumer and market insights.
• Manage creative agencies, production partners, and cross-functional stakeholders.
• Analyse customer, content, and category insights to identify growth opportunities and shape strategy.
• Drive projects from concept to execution, balancing strategic thinking with hands-on delivery.
• What you need to succeed:
• 5+ years of experience in Brand Management, Brand Marketing, Content Marketing, or a related field.
• Proven experience leading brand campaigns and product launch initiatives from planning through execution.
• Strong understanding of consumer behaviour, market research, and content strategy.
• Experience working with creative agencies, production houses, photographers, videographers, or content creators.
• Excellent project management skills with the ability to manage multiple priorities simultaneously.
• Strong analytical and problem-solving capabilities.
• Built for Real Life, Designed for What's Next
• At Castlery, we've spent over a decade building a brand people love by designing furniture for real life - durable, beautiful, and made to keep up with change.
• Now, we're focused on what's next: scaling with care, crafting better experiences, and growing a team that's as intentional as our design philosophy.
• If you believe that good homes create good lives, come build with us.

Additional Information

We're rethinking homes for how people really live, and we're looking for a Senior Specialist, Brand & Content Strategy to join our Brand & Content team to help shape the future of living-one thoughtful detail at a time. Leading brand campaigns, product storytelling, and content development for our Living category, this role sits at the intersection of creativity, consumer insights, and commercial impact. You'll be responsible for bringing new collections and product launches to market through compelling content and campaigns that resonate with customers globally, particularly in North America. You'll work closely with Creative, Category Management, Product Development, Performance Marketing, and external agency partners to deliver best-in-class content that drives awareness, engagement, and conversion.

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