Event Marketing Specialist

Responsibilities

• Specific Responsibilities
• Develop and execute comprehensive multi-channel demand generation strategies-spanning paid media, social, email, as well as field and partner channels-to drive qualified event registrations and hit attendance targets across existing and new audience segments.
• Support the creation of multi-channel marketing collateral, including email campaigns, social media assets, and website content, ensuring all materials are cohesive, on-brand, and optimized for engagement.
• Take a leading role in identifying, testing, and deploying AI-driven solutions to enhance event marketing effectiveness.
• Leverage AI tools to scale and personalize event communications, including email campaigns, social media assets, and promotional materials, ensuring a consistent and engaging brand voice across all channels.
• Apply predictive AI models to analyze historical data and attendee behavior to create targeted, personalized campaigns.
• Utilize marketing automation platforms to continuously optimize all marketing materials and platforms to improve conversion rates.

Requirements

• 3+ years of experience in event marketing, field marketing, or a related role, with a strong portfolio of demand generation campaigns.
• Demonstrated success in developing multi-channel marketing campaigns that drive registration, increase attendance, and maximize audience engagement.
• Experience in creating high-impact marketing collateral, including web copy, email sequences, and promotional materials.
• A highly collaborative team player who thrives in cross-functional environments and remains agile in the face of evolving industry trends and shifting project priorities.
• Continuous Learning: A demonstrated appetite for professional development and a commitment to staying at the forefront of the intersection between event strategy and artificial intelligence.
• Practical experience using AI tools to streamline workflows, such as automating email drafting, generating creative assets, and personalizing attendee communications at scale.
• Exceptional organizational skills with the ability to manage complex timelines and cross-functional teams in a fast-paced environment.
• Proficiency in analyzing registration metrics, conversion rates, and attendee feedback to optimize marketing strategies and demonstrate ROI.
• A proactive interest in exploring, testing, and deploying emerging marketing technologies to improve operational efficiency and attendee experience.
• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Why Cisco?
• We are Cisco, and our power starts with you.
• Message to applicants applying to work in the U.S. and/or Canada:
• The starting salary range posted for this position is $136,000.00 to $171,400.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits.
• Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below,

Benefits

Additional Information

The application window is expected to close on: 07/10/2026 Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received . Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received. Ideal candidate will be located in San Jose, Chicago or Raleigh, North Carolina, however; will also consider candidates in the Remote US

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at Cisco? Share your experience