Analyst, Audience Strategy

About the role

This role is a unique opportunity to blend analytical rigor with strategic thought, contributing directly to how we communicate the value of The New York Times' audience to advertisers. You will lead impact by applying data to tell powerful stories and help advertisers connect with our highly engaged audience.

Responsibilities

• Be an expert in all insight-gathering tools and methodologies, enhancing our analytical capabilities by staying on top of industry trends, research methodologies, and new data sources.
• Deep Dive Analysis & Synthesis: Conduct quantitative and qualitative research to identify main audience segments, understand their motivations, and uncover relevant insights. Summarize complex data into clear, and compelling narratives for all partners.
• Data Storytelling & Narrative Development: Lead the development of audience narratives and compelling presentations, based on goals set by a manager or director. Craft, data-driven stories that showcase the value of The New York Times' audience to potential advertisers.
• Independent Research Management: Handle most, if not all, custom insights requests independently. Contribute to the design of custom research and independently analyze findings.
• Strategic Collaboration & Communication: Align on research goals and ensure you integrate insights into broader strategies by working with cross-functional teams, including sales, strategy, and product marketing. Often participate in presentating complex information to partners and clients.
• Team Leadership: Act as the daily lead for 1-2 verticals, overseeing custom insights requests and bringing in a manager or director for larger needs.
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Requirements

• 3+ years of experience in market research or audience insights role
• Experience collecting and interpreting complex data sets, identifying trends and drawing relevant conclusions. Proficient in statistical analysis and experienced with various research methodologies (e.g., surveys, focus groups, syndicated data).
• Experienced in developing and delivering compelling presentations to both technical and non-technical audiences.
• Experience building narratives grounded in data, transforming raw information into engaging and memorable insights that resonate with partners.
• Proficiency with data analysis tools (e.g., Excel, Google Sheets, SQL, Python, R, and Crosstab software).
• Deep curiosity about the evolving advertising landscape, adapt to new information, technologies, and evolving market dynamics.
• Experience working in media, advertising, or publishing.
• Experience with data visualization platforms (e.g., Tableau, Looker).
• Familiarity with syndicated research tools (e.g., Comscore, MRI-Simmons, Ipsos Affluent).
• REQ-020263
• The annual base pay range for this role is between:
• $75,000 - $85,000 USD
• For roles outside of the U.S., information on benefits will be provided during the interview process.
• We're excited to learn more about you and your experience. To keep our hiring process as fair and authentic as possible, we ask that you submit your own work and not use GenAI tools to generate substantive content during the application and interview process.
• If you're an Engineering candidate, we'll let you know what specific GenAI tools you are permitted to use for your technical assessment.
• The New York Times Company i

Benefits

Additional Information

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It's why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It's why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it's why our business strategy centers on making journalism so good that it's worth paying for. Job Description The New York Times' Advertising team is looking for an Analyst, Audience Strategy who is experienced in transforming complex audience and market data into compelling insights. You will support the Audience Strategy team within The New York Times Advertising. You will conduct in-depth analyses to inform advertising strategies and increase revenue growth. This is a hybrid role based in our New York headquarters, reporting to the Director, Audience Strategy. You can typically expect to be in the office 3 days per week.

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