Senior Specialist/Lead Specialist, Retail Marketing (Australia)

Responsibilities

• Lead and execute showroom-led marketing activations, with a strong focus on events, partnerships, and community engagement
• Plan and run end-to-end events (concept → execution → post-event performance) to drive showroom traffic and brand experience
• Partner with Showroom Managers to design local campaigns that convert foot traffic into sales
• Identify and build local partnerships and collaborations to grow brand presence and reach
• Own the showroom marketing calendar, aligned to key trading moments and product launches
• Work with central teams to amplify campaigns across social and CRM channels
• Track and optimise performance based on footfall, engagement, and campaign impact

Requirements

• 4-8 years of experience in event marketing, retail marketing, or brand activations
• Proven track record of delivering high-impact events or local marketing campaigns
• Strong ability to translate brand experiences into customer engagement and traffic
• Comfortable working cross-functionally with retail/store teams
• Hands-on, resourceful, and execution-focused
• Exposure to performance tracking (e.g. attendance, engagement, conversion)
• Built for Real Life, Designed for What's Next
• At Castlery, we've spent over a decade building a brand people love by designing furniture for real life - durable, beautiful, and made to keep up with change.
• Now, we're focused on what's next: scaling with care, crafting better experiences, and growing a team that's as intentional as our design philosophy.
• If you believe that good homes create good lives, come build with us.

Additional Information

At Castlery, we design modern furniture for the way people live today. As we grow our retail presence in Australia, we're looking for a commercially driven Senior Specialist/Lead Specialist, Retail Marketing t o lead showroom marketing initiatives and drive footfall, brand awareness, and sales performance.

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