Growth Analytics - Senior Manager - Subscription

About the role

DevicesTech is a strategic and critical center of technology within the Paytm payments vertical that builds scalable payment solutions to offer a secure & seamless payment experience to millions of users with devices ranging from the versatile flagship devices - All-in-One POS and Soundbox to the small yet powerful - Linux POS. The EDC machines accept all payment methods(All debit and credit cards, Paytm wallet, net-banking, All UPI apps) using our range of Paytm devices. The IoT devices support innovative payment workflows to prevent frauds and increase overall engagement of the merchants and consumers. Millions of devices are deployed in the country from large store chains to smaller merchants with an aggressive market focus accomplishing very fast growth. This scale is made possible with the underlying core technology platform built by the Devices Tech team that is scalable with robust security and a highly accurate transactional system with safe money movement. The Devices Tech builds and owns a mix blend of EDC and IoT(Internet of Things) middleware services powered by several Java microservices, mix of Sql and NoSql databases, distributed architecture on cloud with many AWS managed and self manages tools and services, and inhouse devices SDKs built by our Android and Embedded System team. We are looking for a highly analytical and business-oriented Subscription Growth Manager to drive recurring revenue, retention, collections, renewals, and merchant lifecycle management for the Soundbox subscription business. The role will be responsible for owning subscription revenue performance through data-driven interventions, automation, analytics, experimentation, and cross-functional execution.

Responsibilities

• -Own subscription revenue, renewals, collections, and retention KPIs.
• -Build and manage dashboards for subscription health, collections, churn, renewals, and merchant cohorts.
• -Develop automated reporting frameworks and self-serve business intelligence solutions.
• -Conduct deep-dive analyses to identify revenue leakage, churn drivers, and growth opportunities.
• -Partner with Data Science teams to develop predictive models for churn prevention, pricing optimization, and collections improvement.
• -Design and execute lifecycle interventions across onboarding, engagement, renewal, and winback journeys.
• -Evaluate pricing and rental strategies through cohort analysis and controlled experiments.
• -Drive automation of recurring business processes and decision-making frameworks.
• -Present business insights, recommendations, and performance updates to senior leadership.

Requirements

• 5+ Years of experience working as Growth Analyst/Business Analyst in an e-commerce or similar domain (Mandatory).
• Experience in fintech, payments, or high-frequency consumer apps preferred
• Strong analytical skills with tools like Google Analytics,Starburst, Mixpanel, Tableau
• Hands-on experience with CRM/marketing automation tools (CleverTap, MoEngage, WebEngage, etc.)
• Understanding of funnels, cohorts, retention, and LTV optimization
• Strong communication and collaboration skills, with the ability to work effectively in a cross-functional team environment
• Experience with data visualization tools such as Google Data Studio or Looker.
• Proficiency in SQL and experience with database systems such as MySQL, PostgreSQL, or HiveQL.

Additional Information

About Us:Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm's mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology

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