Director, Brand Management

Responsibilities

• Own the full P&L for the Japan Jikgu retail business and drive aggressive YoY growth in GMV, revenue, and profitability
• Define and execute the Japan Jikgu strategy, including category expansion, assortment, pricing, and partner strategy whilst building out capacity through our supply chain and operations teams
• Lead and scale a multi‑category retail portfolio, ensuring strong customer value through selection, availability, and price competitiveness
• Build and develop high‑performing teams, setting a culture of ownership, analytical rigor, and customer obsession
• Partner cross‑functionally with global and local teams (supply chain, operations, finance, product, marketing) to deliver end‑to‑end execution

Requirements

• Fluent-level proficiency in Japanese
• Bachelor's degree required; MBA or equivalent preferred
• 10+ years of experience in e‑commerce, retail, marketplace, or platform businesses
• Proven P&L ownership with experience scaling a complex business end‑to‑end
• Strong strategic thinking combined with hands‑on execution and data‑driven decision making
• Experience leading and developing high‑performing, diverse teams as a people manager
• Ability to operate effectively in ambiguous, fast‑changing environments
• Experience with international or cross‑border commerce strongly preferred
• Business‑level profieciency in English
• Experience driving rapid growth and results in a startup or scale‑up environment
• Strong sense of ownership with the ability to manage multiple priorities simultaneously
• Ability to thrive in fast‑paced, evolving organizations with changing business needs
• Experience working with large sales organizations and senior executive stakeholders
• Recruitment Process and Others
• Recruitment Process
• Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview - Offer
• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
• Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.
• Working Conditions
• Employment Type: Full time employee
• Probationary Period: 3 Months
• Other details will be provided separately
• Details to Consider
• This job posting may be closed prior to the stated end date for application if all openings are filled.
• Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
• Those eligible for employment protection (recipients of

Additional Information

Position Internal Title - Director, Brand Management (External Title - Director, Head of Japan Consumer Direct) Company Introduction Coupang Global, Jikgu, is an innovative cross‑border commerce service that delivers high‑quality products directly to customers in Korea and Taiwan, leveraging Coupang's technology and ecosystem. Operating through proprietary fulfillment hubs, Jikgu enables brands to reach overseas customers quickly, reliably, and at scale. Jikgu manages the entire value chain in house-from product selection and onboarding to international logistics and customer service-serving as a next‑generation growth engine for major businesses and emerging brands seeking overseas expansion. Backed by strong consumer trust in local products, Jikgu provides a direct and efficient route into Asian markets and is rapidly expanding its business footprint. Through the integration of Coupang's data, logistics, and commerce technology, Jikgu also offers brands a wide range of retail solutions, enabling optimized cross‑border distribution, localized customer experiences, and sustainable long‑term growth. About Coupang Japan Coupang Japan is the Japanese subsidiary of Coupang, Inc. (NYSE: CPNG), a U.S.-based technology company and a member of the Fortune 150. Coupang Japan operates the Jikgu business and oversees its cross‑border commerce operations from Japan to overseas markets. As the operating entity behind Jikgu, Coupang Japan leverages Coupang's proprietary technology and global logistics expertise to deliver a seamless cross‑border experience for both brands and consumers. It plays a central role in expanding the global reach of Japanese products while building scalable, technology‑driven retail infrastructure across Asia. Role Overview As Head of Japan Jikgu Retail Business, you will lead the Japan Jikgu business with full ownership of strategy, execution, and P&L. You will continue to build and scale the Japan cross‑border retail business, delivering rapid growth while creating a differentiated and trusted customer experience. This role requires operating with a strong set of leadership principles rather than a fixed job description. You will think big, move fast, and make high‑quality decisions in an ambiguous, high‑growth environment, working closely with global and local stakeholders to scale the business sustainably.

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