Senior Manager, Digital Growth Marketing

About the role

Hydrafacial is a global category-creating company focused on bringing innovative products to market and delivering beauty health experiences by reinventing our consumer's relationship with their skin, their bodies and their self-confidence. Every person here is a key player in our success. We are firm believers in making the little things count each day so the big things will follow. If this sounds like you, come check us out! This is the perfect opportunity to work with some of the best leaders in the industry while you gain the global and strategic experience to add to your professional toolbox. Job Description: The Senior Manager, Digital Growth Marketing will own pipeline growth across paid media, SEO/AI, and marketing operations for Hydrafacial and SkinStylus plus other brands that may be added to the portfolio. Reporting to the Sr. Director of Digital Growth, this role sits at the intersection of strategy and execution in a fast-paced environment where the ability to think clearly while moving fast is a genuine competitive advantage. You understand how growth channels interconnect within the broader digital ecosystem, and you use that systems-level thinking to balance B2B pipeline strategy with B2B2C pull-through dynamics, staying focused on primary business goals while staying alert to new opportunities in the data. You are a builder at heart who gets excited about working cross-functionally to surface insights, launch initiatives, and optimize what's live. You test intentionally, report rigorously, and ask a lot of questions, because understanding what makes the business run is how you make sure your work actually moves the needle. This role requires strong B2B digital experience and the ability to lead channel strategy independently, building structure and partnering across Field Sales, IT, Sales Ops, and Analytics to deliver measurable results. Full-Funnel Growth: Paid Media & Organic Search Own full-funnel paid media strategy and execution across Google, Meta, LinkedIn, and Content Syndication, balancing top-of-funnel awareness with direct response to meet goals across B2B pipeline and B2B2C pull-through. Lead organic search strategy with a forward-looking focus on AEO and GEO, ensuring the brand is visible in AI-generated search results and LLM outputs, alongside technical and content SEO to drive qualified traffic. Manage digital agency relationship across paid and SEO/AI, ensuring strategy accountability, budget pacing, and KPI delivery. Partner with Digital Experience on landing pages and on-page content, site architecture, and structured data optimized for both traditional and AI-driven search. Partner with the Influencer Marketing Manager and Creative team to create performance-driven content that supports full-funnel strategy across B2B and B2B2C audiences. Work cross-functionally with IT and Sales Ops to ensure ad tracking, attribution, and reporting are accurate across all growth platforms Share strategy, learnings, and best practices with global marketing partners to support international growth efforts. Establish benchmarks across paid and organic channels; report regularly on campaign performance, pipeline contribution, and full-funnel KPIs, translating data into actionable optimization recommendations. Clay AI & Lead Intelligence Explore Clay as a core growth tool, leveraging it for lead discovery, data enrichment, outbound campaign sequences, and intelligent lead routing. Identify opportunities to expand Clay's use across the funnel, including integration with HubSpot, ad platforms, and sales enablement tools. Stay current on AI-powered prospecting and enrichment tools; evaluate and recommend new capabilities that improve pipeline quality and efficiency. Marketing Operations Manage marketing operations infrastructure that powers pipeline growth, including lead mapping, and attribution model. Manage offline marketing event list imports, ensuring accurate attribution, clean data entry, and seamless handoff to sales. Track full-funnel KPIs (traffic, leads, conversion, pipeline, CAC, ROI), ensuring alignment across paid, organic, and outbound channels, and translate into actionable insights. Experience/Skills: Required: 7+ years of experience in growth marketing, with a strong B2B track record. B2B marketing experience is required; experience driving pipeline in a complex sales environment (capital equipment, SaaS, or similar) is strongly preferred. Hands-on expertise in HubSpot (lead mapping, lead scoring, reporting, custom objects) and Salesforce CRM integration. Proven experience with paid media across Google, Meta, and LinkedIn, managing campaigns, budgets, and agency partners independently. Proficiency with GA4, Google Tag Manager, and BI reporting tools (Power BI or equivalent). Working knowledge of SEO principles, with curiosity and initiative around emerging AEO/GEO practices. Strong analytical mindset, comfortable building reports, identifyi

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