Individual Giving and Legacy Manager

Responsibilities

• Strategic Leadership
• Develop and deliver strategies to grow Individual Giving, Legacy and In Memory income
• Lead integrated, multi-channel campaign planning and delivery
• Drive innovation, testing and continuous improvement across supporter journeys
• Stay ahead of sector and digital trends to keep activity fresh and effective
• Campaign delivery
• Oversee end-to-end campaign management across acquisition and retention
• Approve campaign briefs, messaging, segmentation and supporter journeys
• Ensure campaigns are insight-led, on time and within budget
• Support the creation of high-quality content and storytelling
• Product development & innovation
• Develop and optimise Individual Giving and Legacy products
• Identify and launch new fundraising propositions and digital initiatives
• Enhance journeys for key audiences including regular givers, legacy prospects and in-memory supporters
• Data, insight & performance
• Champion a data-driven approach to fundraising
• Work with data teams on segmentation, targeting and personalisation
• Monitor KPIs, ROI, retention and lifetime value
• Use insight to inform strategy and forecast income
• Leadership & collaboration
• Line manage and develop the Individual Giving & Legacy Officer
• Build strong relationships with internal teams and external partners
• Engage stakeholders including leadership, trustees and service teams
• Work with agencies and suppliers to deliver campaigns
• Compliance & governance
• Ensure compliance with GDPR and fundraising regulations
• Maintain high standards in supporter care and ethical fundraising
• Manage budgets, monitor performance and take corrective action where needed
• About you
• We're looking for someone who combines strategic thinking with hands-on delivery:
• Essential
• Experience in Individual Giving, Legacy or Direct Marketing fundraising
• Proven track record of delivering successful multi-channel campaigns
• Strong understanding of supporter journeys, acquisition and retention
• Experience managing budgets and delivering against income targets
• Skilled in data analysis, performance tracking and forecasting
• Excellent communication and stakeholder management skills
• Experience managing and developing staff
• Highly organised, detail-oriented and confident working with data (Excel)
• Desirable
• Fundraising or marketing qualification
• Event management experience
• Experience with fundraising CRM systems
• Experience of working for social care or disability charity is highly advantageous, however not essential
• Why join us?
• Home based with flexibility and regular team connection
• A collaborative, values-driven team and lead by a Senior Leadership Team
• Real scope to shape and improve
• The opportunity to make a tangible difference in a purpose-led organisation
• Selection Process
• Apply now or get in touch to find out more. We'd love to hear from you.

Additional Information

We're looking for an experienced and strategic Individual Giving & Legacy Manager to lead and grow our Individual Giving, Legacy and In Memory fundraising programmes. This is a pivotal role responsible for delivering sustainable income growth through innovative, data-driven, multi-channel fundraising. You'll shape supporter journeys, deepen engagement, and maximise long-term donor value across channels including digital, direct mail, telemarketing, lotteries, face-to-face and press. You'll also manage and develop a team member, while working closely with colleagues across fundraising, communications and service delivery to deliver compelling, supporter-centric campaigns.

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