Digital Marketing Specialist

About the role

You'll oversee HubSpot-driven digital marketing campaigns, handling creation, management, optimization, and reporting in collaboration with our digital marketing team. Duties include: Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch as part of our team Defining, measuring, evaluating, and reporting relevant KPIs. Working cross-departmentally to align campaign strategies and goals across the organization Providing ongoing actionable insights into campaign performance to relevant stakeholders Conducting keyword and website research, ad grouping, and audience targeting Maintaining knowledge of industry best practices and new technologies 2-5 years of search engine marketing (SEM) experience 2-5 years of experience with HubSpot and inbound marketing methodology Certifications in Google Ads, Google Analytics Strong knowledge of reporting tools and dashboards such as Databox or MS Power BI Effective writing, verbal communication and presentation skills Strong analytic skills and ability to relate results to client business objectives Proficient project management skills Able to multitask, organize, prioritize and structure workload All your information will be kept confidential according to EEO guidelines.

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