Performance Marketing Manager
External
Frontcareers · San Francisco, CAPrepare for this interview
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Responsibilities
- Own end-to-end performance marketing strategy and execution across paid social, paid display, and emerging channels (ChatGPT, etc.), including planning, launch, optimization, and measurement.
- Manage budgets and forecasting; allocate spend based on ROI/CAC targets and pipeline goals, and communicate tradeoffs clearly.
- Build and maintain a testing roadmap across ads, audiences, offers, landing pages, and funnel steps; run structured experiments and document learnings.
- Partner with Lifecycle/Email, Content, Creative, and Design to develop high-performing creative and landing page experiences.
- Partner with Sales/RevOps to align on lead quality definitions, routing, and pipeline attribution; improve conversion rates from lead → opportunity.
- Own channel-level reporting and performance narratives; create dashboards and weekly updates for stakeholders.
- Improve tracking and measurement (pixels, UTMs, conversion events), partnering with Data/Analytics and Engineering as needed.
Requirements
- 4-7 years of performance marketing experience, with hands-on ownership of paid acquisition and measurable growth impact.
- Strong analytical skills: comfortable with channel metrics (CAC, ROI, LTV, conversion rates), cohort thinking, and interpreting incrementality where possible.
- Experience managing meaningful budgets and optimizing toward business outcomes (pipeline and revenue), not just clicks.
- Excellent experimentation discipline: hypothesis-driven tests, sound measurement, and ability to translate results into next actions.
- Familiarity with modern ad platforms and tools (e.g., Google Ads, LinkedIn/Meta ads managers) and analytics tooling (e.g., GA4, Looker/Tableau, Amplitude/Mixpanel) plus attribution basics.
- Strong communication and stakeholder management; can align cross-functionally and move work forward in ambiguous environments.
- Bonus: B2B SaaS demand gen experience, landing page/CRO experience, and/or experience partnering on MMM or incrementality testing.
- Front operates on a hybrid model - we come together in the office each Tuesday, Wednesday, and Thursday to collaborate and stay connected.
Benefits
Additional Information
Front is the customer operations platform built for B2B complexity, keeping every team, tool, and customer conversation in sync so companies can scale without losing connection. Others handle simple interactions. Front handles the coordination and context behind complex B2B customer relationships. Over 9,000 companies, including Uber Freight, Navan, and Stripe, rely on Front because it's the only one that can run the operational layer that makes customer-facing work actually succeed. Backed by Sequoia Capital and Salesforce Ventures, Front has raised $204M from leading venture capital firms and independent investors including top executives at Atlassian, Okta, Qualtrics, Zoom, and PagerDuty. Front has received numerous Great Place to Work accolades, including Built In's 100 Best Midsize Places to Work in SF 2025 , Top Places to Work by USA Today 2025 , Y Combinator's list of Top Companies in 2023 , #4 on Fortune's Best Workplaces in the Bay Area™ , Inc. Magazine's 2022 Best Workplaces list , and Forbes Best Startup Employers 2022 List . The Performance Marketing Manager will own and scale paid acquisition across key channels, partnering closely with Marketing, Product, Sales, and Data to drive efficient pipeline and revenue growth. This role blends hands-on campaign execution with strong analytical rigor and clear, cross-functional communication.
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