Director Partnerships & Licensing, APAC

About the role

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. Backed by world-class investors, operators, and sports & entertainment partners, we are building the global leader in next-generation collectibles. As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans. Together, we are reimagining every part of the collectibles experience for fans, partners, and creators. Role Summary The Director, Partnerships & Licensing - China (Multisport) will lead the strategy and execution of Fanatics Collectibles' licensing and partnership initiatives across multiple sports and entertainment categories in the China market. This role is responsible for developing, managing, and scaling relationships with leagues, federations, clubs, and other IP holders, ensuring localized, culturally relevant execution while remaining aligned with Fanatics' global licensing strategy. Reporting into a senior regional or global licensing leader, this role serves as the primary owner for China-based partnerships and China-specific activations of global rights, acting as a key connector between global IP, local partners, and internal Fanatics teams.

Responsibilities

• China Multisport Strategy & Portfolio Management
• Own and execute the China-market licensing and partnerships strategy across multiple sports (e.g., football, basketball, baseball, and emerging categories), aligned with global growth priorities.
• Evaluate and prioritize IP opportunities based on fan demand, cultural relevance, commercial potential, and regulatory considerations in China.
• Provide ongoing market insight to global leadership on sports fandom trends, athlete influence, and category growth opportunities.
• Partner Relationship Leadership
• Serve as the senior day-to-day relationship owner for China-based licensors and global partners with China-specific rights and activations.
• Build trusted, long-term relationships with leagues, federations, clubs, athletes, agencies, and governing bodies.
• Establish clear operating rhythms, governance models, and escalation paths to drive alignment and execution excellence.
• Licensing Governance & Approvals
• Lead all licensing approvals across product, packaging, marketing, and content for the China market and across sports categories.
• Ensure rights, restrictions, and usage guidelines are clearly understood and consistently applied across teams.
• Embed efficient approval processes with defined SLAs, timelines, and accountability structures.
• Program Activation & Localization
• Localize and activate global collectibles programs and launches for the China market across multiple sports.
• Develop China-specific activation plans, partner toolkits, and playbooks that resonate with local collectors and fans.
• Collaborate with Marketing and Content teams to deliver culturally relevant storytelling and athlete- or league-led narratives.
• Cross-Functional Collaboration
• Partner closely with Product, Marketing, Sales, Operations, Legal, and Fanatics Commerce teams to ensure end-to-end execution.
• Translate global strategy into clear, executable plans for China-based teams and partners.
• Proactively identify risks, opportunities, and process improvements across the multisport portfolio.
• Performance Management & Business Reviews
• Define and track KPIs across commercial performance, brand impact, partner satisfaction, and operational efficiency.
• Lead regular business reviews with partners and internal stakeholders, using data and insights to guide decisions.
• Inform future category investment, expansion, and IP prioritization decisions.
• Team Leadership & Capability Building
• Build, lead,

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at Fanatics Collectibles? Share your experience