Brand Marketing Manager (Contractor) - Hearthstone

Responsibilities

• Manage Hearthstone's creative pipeline, creating amazing content across all consumer touchpoints, including owned and operated channels, live events, and storefront activities.
• Drive brand and tentpole marketing campaigns to promote Hearthstone, with a focus on social trends and digital channels.
• Drive project management pipelines for overall schedules and deadlines, and review agency estimates for services. Plus, you'll help us manage trafficking/approvals processes and asset needs and distribution to international offices.
• Build creative briefings for key art, logos, and other branded assets, and attend subsequent creative reviews to provide feedback and direction.
• Collaborate for retrospective campaign analysis and lean on results to evolve future projects.
• Communicate and motivate cross-functional teams around a single strategy. Collaborate with key development team personnel on go-to-market strategies and creative asset development.
• Assist with content pipeline and brand review of User Acquisition and Storefront assets.
• Able to learn new markets quickly and adjust to changing market dynamics and competitive landscapes.
• Create the messaging strategy and write copy for UA creatives, mobile store pages, and owned and operated channels.
• Minimum Requirements
• 8+ years of experience in marketing, creative agency account management, or related fields; mobile publishing experience a plus.
• Experience working with cross-functional teams and external agencies, communicating feedback clearly and effectively; strong written and verbal communication skills.
• Proven ability to manage multiple projects simultaneously, with strong strategic and creative thinking.
• Strong organizational and project management skills, with a high level of attention to detail and ability to reprioritize under shifting deadlines.
• Strong critical thinking skills with the ability to navigate ambiguity and manage competing stakeholder needs effectively.
• Collaborative team player with the ability to balance inputs from multiple teams and drive aligned strategies.
• Passion for gaming, particularly across PC and mobile platforms.
• Bonus Qualifications
• Experience working in a global, multicultural environment.
• Awareness of mobile gaming behavioral trends
• Public speaking and presentation skills.
• Required Application Materials
• Resume
• Cover Letter including: Why you are interested in working at Blizzard.
• Your familiarity with Hearthstone.
• Relevant knowledge or experience with the gaming industry and content creators/influencers.
• Note : Only applicants with Cover Letters will be considered.
• Your Platform
• Our World

Additional Information

Blizzard Entertainment's Hearthstone Marketing Team is looking for a Brand Marketing Manager to support Hearthstone's global publishing and product marketing initiatives. We are seeking someone with strong organizational and project management skills who thrives in a fast-paced environment and enjoys working cross-functionally. The ideal candidate is detail-oriented, proactive, and passionate about marketing and gaming. This role is ideal for an experienced product marketer who is passionate about mobile games, live‑service ecosystems, and player‑first storytelling, and who thrives in a collaborative, fast‑paced environment. NOTE: This is an anticipated 6-month assignment. The candidate will ideally be based in Irvine; however, remote candidates within the United States will also be considered. This is a contingent worker position and will be staffed through Volt, a staffing and workforce management company. Some travel may be required for this role.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at Blizzard Entertainment? Share your experience