Social Media Manager

Responsibilities

• Content strategy and planning
• Own and contribute to Later's social media content calendar across priority platforms, including Instagram, TikTok, LinkedIn, and YouTube, ensuring consistent publishing cadence and thematic alignment with broader marketing campaigns.
• Partner with your fellow social media manager to develop quarterly and monthly content themes that map to Later Media's story. Creating compelling moments for our audience(s).
• Identify trending formats, sounds, and cultural conversations early, and translate those signals into content ideas that feel native to each platform while staying true to Later's voice.
• Develop and maintain platform-specific strategies that reflect each channel's unique audience behavior, algorithm dynamics, and content formats.
• Collaborate with Content, Creative, and Growth Marketing teams to align social activity with campaign launches, blog priorities, and product announcements.
• Content creation and on-camera presence
• Conceive, produce, and appear in short-form video content for platforms like TikTok, Instagram Reels, and YouTube Shorts, confidently representing the Later brand on camera.
• Write compelling copy for social posts, captions, and video scripts that reflect Later's brand voice: confident, in the know, and genuinely approachable.
• Collaborate with the Creative team on asset production, contributing creative direction for graphics, video, and motion content while maintaining brand consistency.
• Produce content that spans the full spectrum of formats, from educational carousels and product explainer videos to trend-responsive clips and community spotlights.
• Bring a creator's sensibility to your work, understanding how to make content that earns attention organically rather than simply pushing brand messaging.
• Community management and engagement
• Monitor and actively engage wit

Benefits

Additional Information

Later is the world's most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing's most visible investments. Built on a native, AI-powered platform and more than a decade of proprietary data-including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases-Later helps teams understand what will work before they launch. By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don't just look good-they deliver results. Learn more at later.com . Social Media Manager Later is the world's most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing's most visible investments. Built on a native, AI-powered platform and more than a decade of proprietary data, including billions of social interactions, impressions, and $2.9B+ in verified influencer-driven purchases, Later helps teams understand what will work before they launch. By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don't just look good, they deliver results. Learn more at later.com. About this position: We're looking for a social media manager to join our marketing team and help bring Later's brand to life across the social platforms where we connect with brands and creators. As the creator economy evolves and social media becomes an increasingly central channel for driving both brand equity and business outcomes, this role is built for someone who is equally at home developing a content strategy, executing a full publishing calendar, and stepping in front of the camera to create compelling on-platform content. You'll partner closely with our existing social media manager to share ownership of Later's owned social presence, collaborating on strategy, content creation, community engagement, and performance reporting. Reporting to the Senior Content Marketing Manager, this role is at the intersection of all parts of our Marketing team. You'll be a visible voice for the Later brand online, bringing your creative instincts and platform knowledge to every piece of content you help produce.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at later? Share your experience