Marketing Specialist - Lead Generation

Benefits

Additional Information

Responsibilities, skills, and knowledge may be representative, but not all-inclusive of those commonly associated with the position. Strategic Lead Prospecting & Qualification Identify and engage potential customers through strategic outreach via phone, email, and digital channels. Responsible for content creation and management, including developing social media posts and lead generation materials. Conduct research to uncover new business opportunities and qualified prospects. Qualify leads based on established sales criteria and route high-quality opportunities to the sales team. Maintain accurate and organized records within CRM systems. Support development of targeted lead generation campaigns with the marketing team. Trade Show & Event Support Schedule, coordinate, and manage trade shows, virtual events, conferences, and industry events to promote brand awareness and generate leads. Main point of contact for some events. Engage with event attendees to showcase EAC's products and services. Assist in implementing lead capture and tracking processes. Support post-event follow-up and lead nurturing activities. Collaboration & Sales Enablement Work closely with Sales Leadership to ensure effective lead qualification and handoff. Collaborate with other members of marketing team to align messaging and campaign strategies. Contribute to the creation of outreach messaging, templates, and scripts. Participate in internal meetings to share insights on lead activity and trends. Process & Continuous Improvement Provide input to improve lead generation workflows and outreach strategies. Track performance metrics to identify areas of improvement. Participate in training to enhance knowledge of EAC products, services, and target markets. Assist in documenting marketing and lead management processes as needed. Follow-Up & Relationship Building Manage lead pipelines generated from multiple sources, including marketing campaigns and events. Conduct timely and consistent follow-ups to nurture potential opportunities. Gather and share market and prospect insights to support the customer engagement strategy. Additional Responsibilities Prepare, propose, and obtain approval for all marketing plans with the direct supervisor, and manage execution by tracking progress, ensuring timely delivery, and reporting success metrics. Support outbound lead generation initiatives to drive business growth. Assist in targeted prospecting for marketing campaigns and audience segmentation. Perform other related duties as assigned. An equivalent combination of education, training and experience will be considered. Experience & Education 2-4 years of experience in lead generation, marketing, business development or inside sales. Bachelor's degree in Business, Marketing, Communications, or related field preferred. Experience supporting company presence at trade shows or industry events preferred. Willingness to travel occasionally for events and in-person engagements. Sales & Communication Skills Demonstrated ability to build rapport and engage with decision-makers at multiple levels. Understanding of sales processes and qualification frameworks. Skilled in crafting compelling outreach messages and conducting discovery conversations. Excellent verbal, written, and interpersonal communication skills. Confident and professional phone presence with active listening skills. Comfortable handling objections and guiding conversations toward qualified opportunities. Technical & Analytical Skills Proficiency in CRM systems (e.g., NetSuite, HubSpot) and lead-tracking tools. Must have experience using digital creation tools including Canva and Adobe products. Experience with marketing automation or email campaign platforms preferred. Strong analytical skills and ability to interpret data to identify trends and improve performance. Familiarity with LinkedIn Sales Navigator or other prospecting tools a plus. Professional Attributes Highly organized with strong attention to detail. Ability to manage multiple priorities in a fast-paced, team-oriented environment. Motivated self-starter with a collaborative mindset and goal-oriented approach. Strong time management and prioritization skills. Ability to perform consistently and effectively under time-sensitive deadlines.

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