Marketing Coordinator, Maje, SMCP HQ

About the role

SMCP is a prominent global leader in the luxury fashion market, celebrated for its Parisian Chic ready-to-wear and accessories collections. Operating across diverse international hubs, from Shanghai to New York City, our commitment to sustainable growth defines our brand values. With a portfolio comprising four distinguished global brands - Sandro, Maje, Claudie Pierlot, and Fursac - our influence spans 46 countries from free-standing lifestyle boutiques to leased concession shop-in-shops and off-price outlets. Complementing our physical presence, our eCommerce websites in the U.S. and Canada extend our reach as we continue to shape the future of Contemporary Luxury Fashion across the globe. Visit our Global Company website at https://www.smcp.com/en to learn more. What Sets Us Apart as an Employer in the Global Luxury Fashion Space At SMCP, our distinctiveness as an employer in the global luxury fashion sector lies in our unwavering commitment to Corporate Social Responsibility (CSR). Anchored by three pillars - Product, People, and Planet - our CSR strategy is a testament to our dedication to sustainability and Diversity, Equity, Inclusion, and Belonging (DEIB). Our clearly defined core values, instilled from the top down, form the bedrock of our organizational culture. Here at SMCP, we prioritize the well-being and satisfaction of our 6500 world-wide passionate entrepreneur team members. Our strong financial results are bolstering or appeal as an employer, marking 2021 as our "comeback" year. Add to this mix our uniquely coveted Parisian chic merchandise collections, and you have an employer that not only sets trends in the fashion world but also cultivates a work environment that fosters innovation, diversity, and success. Here at SMCP, passion meets purpose, and together, we redefine the future of luxury fashion.

Requirements

• Organizational Structure - Reporting Relationships
• Internal:
• Direct Supervisor: Maje Marketing + Public Relations Manager
• Executive Head: Vice President, Maje
• Essential Duties and Job Responsibilities
• Job responsibilities include but are not limited to the following:
• Strategy & Planning
• Assist the PR & Marketing Manager in developing and executing seasonal marketing calendars aligned with business objectives, product launches, and key commercial moments. Work closely with the Global Marketing team for 360 global alignment.
• Support the planning and execution of integrated marketing campaigns across retail, digital, CRM, and paid media channels.
• Retail Marketing
• Collaborate with NY and Paris HQ (including Creative, Ecom, Visual, Merchandising) to develop and deliver collateral in support of key initiatives and communicate pertinent details of marketing programs.
• Manage retail marketing calendar across North America stores, concessions, and outlet locations.
• Develop and coordinate in-store events, clienteling initiatives, stylist partnerships, influencer visits, and local marketing activations.
• Partner closely with Nordstrom, Bloomingdales, Holt Renfrew, and Farfetch to seize all opportunities for brand exposure including pop-ups, event participation, digital coverage and promotions.
• Track performance to prove YOY growth, collaborating with cross-functional partners to collect and shape insights to provide comprehensive marketing recaps and growth opportunities.
• Digital Marketing
• Support the planning, execution, and optimization of paid social campaigns in partnership with internal digital team and external agencies/media partners to maximize impressions and deliver on KPIs.
• Partner with CRM to plan strategic email & SMS cadences to promote new campaigns, product launches and local initiatives and to create strategies for client acquisition and retention.
• Write and review email, SMS, and digital marketing copy, ensuring consistency with brand voice and commercial objectives.
• Other
• Cultivate elevated collaborations and partnerships with like-minded brands (such as exclusive products, cross-promotions, sweepstakes, in-store activations).
• Assist in managing departmental budgets, invoices, and marketing expenses.
• Support advertising initiatives and local marketing programs, including lease-required advertising opportunities.
• Principal Skills, Knowledge & Abilities Required
• Education/Experience:
• Bachelor's degree

Benefits

Additional Information

SMCP - Sandro, Maje, Claudie Pierlot Position: Marketing Coordinator, Maje Location: SMCP North America Headquarters, 44 Wall Street / 20th Floor, New York, NY 10005

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