Marketing Executive

Responsibilities

• Manage assigned brands and products, ensuring consistent brand positioning and execution across all channels.
• Plan and execute integrated marketing campaigns to drive brand awareness, consumer engagement and business growth.
• Develop and implement digital marketing strategies, including social media, content marketing, email marketing, SEO, SEM and paid media campaigns.
• Manage social media platforms and content calendars to maintain a strong and engaging brand presence.
• Create and oversee marketing content across online and offline channels, working closely with designers, agencies and content creators.
• Leverage AI-enabled creative tools and emerging technologies to enhance content creation and marketing efficiency.
• Monitor market trends, competitor activities and consumer insights to identify growth opportunities and optimize marketing strategies.
• Manage influencer and KOL collaborations, partnerships and campaign performance tracking.
• Plan and execute events, roadshows, activations and other brand-building initiatives to enhance visibility and consumer engagement.
• Evaluate campaign effectiveness through performance analysis and provide recommendations to improve ROI and marketing impact.
• Manage marketing budgets and ensure effective allocation of resources to maximize campaign performance.
• Liaise with internal stakeholders, external agencies and business partners to ensure timely and successful execution of marketing initiatives.
• Prepare regular reports and presentations on campaign performance, market developments and key business insights.
• Keep up to date on latest marketing trends, digital platforms and industry best practices.
• Support ad-hoc marketing projects and other duties assigned by superior.

Requirements

• Degree in Marketing, Business or relevant studies
• Fresh graduates / minimum 3 years of relevant marketing experience for B2C
• Hands-on knowledge of Social Media, WordPress, Google Ads, AI tools will be preferred
• Excellent interpersonal and communication skills
• Creative, flexible with an eye for details

Additional Information

We are looking for a passionate brand marketer with strong digital capabilities and a keen interest in AI-powered tools and emerging technologies.

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Company Intel

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