Media Account Director

About the role

We are a tech-enabled growth firm-at the intersection of marketing, consulting & data intelligence-igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world-with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what's possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit. As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A--putting marketers in a strategic seat at the table--and providing value in unparalleled ways. Managing billions in media, our dynamic team--of consultative marketers, creatives, analysts and technologists--challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey. A day in the life: As an Account Director, you'll be responsible for working with clients in the Lifestyle space. You'll have a broad and varied background with hands-on experience across many digital marketing channels and tools. This role will work to drive performance through integrated marketing tactics across paid, owned and earned channels. Through a deep understanding of the client's business, the Account Director will guide and counsel clients on how marketing tactics can drive business outcomes. The Account Director will lead teams of highly-talented marketers by working closely to optimize their efforts and provide guidance, enforcing pivots when necessary. Additionally, you'll demonstrate exceptional leadership by gaining trust and providing unmatched strategic insight to their account teams. This is an exciting role for a seasoned digital marketer seeking an opportunity to lead innovative marketing campaigns.

Responsibilities

• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
• Client-centric Communication: Establishes a strong relationship with client key decision makers by hosting monthly one-on-one check-ins to gauge sentiment, solicit feedback and share additional opportunities
• Marketing Strategy: Guides the account team with a comprehensive strategy across paid channels to meet or exceed client business objectives; Demonstrates proficiency in media planning, including the connection of a client's product, audience and media.
• Product Innovation & Quality: Ensures paid advertising teams are consistent and accountable to QA processes, ensuring now revenue-impacting errors within your client portfolio.
• Client Performance & Results: Ensures that at least 75% of their client roster is hitting their goals/forecast targets within the partnership.
• Data-driven Insights: Leverages data and analytics to identify strategic opportunities; Translates learnings into clear and concise reporting with actionable next steps
• Service Expansions: Works with the internal account team to identify additional strategies to improve performance and expand client partnerships. Always has 1 service expansion opportunity in mind per client per month to help them better achieve their goals.
• Client Portfolio: Manages a diverse set of clients totaling a minimum of $175K in monthly recurring revenue
• Team Coaching and Development: Leads by example and practices servant leadership; Delivers timely, specific feedback to paid advertising team

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