Senior Marketing Copywriter

About the role

Bankrate is redefining the future of financial decision-making. For nearly five decades, we've empowered tens of millions of consumers to make smarter financial choices and helped hundreds of leading financial institutions grow. Today, we're evolving from a marketplace into a ne

Responsibilities

• Paid social and display copy: Write headlines, hooks, body copy, and CTAs for ads across Meta, TikTok, YouTube, programmatic display, and streaming/CTV. Build variants designed for testing, with clear differences in angle, tone, and message that generate real signal.
• Creative testing: Partner with performance managers to develop copy-driven test hypotheses. Know what lever you're pulling with each variant and document learnings so they compound across campaigns.
• Volume with craft: Maintain high output without defaulting to generic copy. The tenth variant should be as considered as the first.
• Email copy: Write subject lines, preheaders, and body copy for trigger-based and broadcast campaigns. Support A/B testing across angles, CTAs, and length. Understand how copy interacts with layout to drive opens and clicks.
• CRO-focused page copy: Write and iterate on landing page copy built for conversion. Translate test briefs into distinct treatments - headline, subhead, body, CTA - and use performance data to sharpen each iteration.
• Message hierarchy: Structure copy to guide attention and reduce friction. Know what to lead with, what to support, and what to cut.
• Direct mail copy: Write copy for direct mail campaigns - envelope teaser, letter copy, inserts, and response devices. Understand the read patterns and attention dynamics of physical mail and write to them.
• Compliance-aware writing: Write effective direct response copy within financial services compliance constraints. Work with legal review processes, incorporate required disclosures without killing conversion, and find the persuasive angle that still clears the bar.

Requirements

• Direct response track record: Experience writing DR copy with accountability to performance metrics. You've seen the data on your own copy and used it to improve the next round. Portfolio shows breadth across paid ads, email, and landing pages.
• Multi-channel fluency: You've written across paid social, email, landing pages, and direct mail and understand the format constraints and conversion dynamics of each.
• Hypothesis-driven tester: You develop a point of view on what should win and why, track results, and build a compounding body of copy knowledge - not just a portfolio of variants.
• Compliance-fluent: You have experience writing in regulated industries. You know how to advocate for effective copy within compliance constraints, not just around them.
• Collaborative and fast: You work well with designers and channel managers, can push back when strategy is unclear, and ship strong work without waiting for perfect inputs.
• Structured and self-directed: You manage multiple workstreams, flag blockers early, and deliver without heavy oversight.
• AI-forward practitioner: You use AI tools to accelerate drafting and iteration. You evaluate outputs critically for voice, accuracy, and compliance, and know where they add real leverage.

Benefits

Additional Information

*This role is open to remote or hybrid candidates (East Coast preference), with hybrid being central to our New York, NY or Charlotte area offices. We're looking for a Senior Marketing Copywriter to own the words behind Bankrate's marketing channels - from paid social and display to email, landing pages, and direct mail. This is a high-output, direct response role for someone who writes with intention, tests with rigor, and measures success in clicks, conversions, and revenue. You'll be embedded in the marketing team, working directly with performance and lifecycle managers to translate strategy into copy that moves people to act. You'll help shape the testing agenda, bring your own hypotheses, and use performance data to make your next draft better than your last.

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