Product Marketing Manager - Frontier Labs

About the role

Marketing at Snorkel is growing rapidly and anchored by high-ownership operators who lead independently, align cross-functionally, and consistently deliver outsized results. We partner across Sales, Product, Research, and the executive team to translate complex AI and data value into differentiated positioning, integrated programs, and field-ready enablement that accelerates growth. The culture is high standards, high autonomy, and high collaboration. Reporting to the Sr. Director of Product Marketing, the Product Marketing Manager, Frontier Labs will own the GTM execution for our frontier lab business. You will partner closely with Research, FDE, and frontier-facing sales teams to translate technical work into research-credible positioning, repeatable sales plays, and high-quality GTM programs that resonate with research and procurement leaders inside frontier labs. You will keep the frontier asset library (battlecards, technical one-pagers, decks, benchmark and eval narratives) sharp against a fast-moving market, and bring competitive and customer insight into every motion. This is a hands-on role for a product marketer who wants to operate at the frontier of AI alongside a world-class research and applied team. About You You are a product marketer with 5-8+ years of experience, including 2+ years on AI-native products, and a track record of delivering launches, enablement, and campaigns for technical buyers. You communicate complex technical value with clarity, partner credibly with research and engineering leaders, and use market and competitive insight to sharpen positioning and prioritize where to invest. You are fluent in the language of frontier AI: benchmarks, evals, RL, agentic systems, and the data behind them. You operate at startup speed without sacrificing quality.

Responsibilities

• GTM execution: Execute launches for frontier-facing offerings end-to-end, from positioning and messaging through asset development, enablement, and post-launch iteration, in close partnership with Research, Product, and Sales.
• Campaign & ABM partnership : Partner cross-functionally to develop integrated campaigns and ABM programs targeting frontier accounts. Drive continuous iteration based on pipeline signal and ensure product narrative is integrated across channels.
• Competitive & market intelligence : Own competitive intelligence for the frontier space, maintain sales assets, track lab-side moves, and surface insights that shape positioning, roadmap input, and field strategy.
• GTM operations : Own and manage the intake process for frontier-lab-focused GTM and field requests, prioritize against revenue and strategic impact, and ensure the right asset, message, or play reaches the right audience with quality and speed.

Requirements

• Years of experience : 5-8+ years in product marketing, technical marketing, or related fields, including 2+ years focused on AI-native products.
• Messaging & positioning : Deep expertise defining differentiated positioning and compelling product narratives, and integrating them into high-impact marketing across the funnel.
• Technical communication : A seasoned communicator who can translate complex technical concepts for research, technical, and business audiences into high-impact storytelling, with comfort presenting to and writing for researcher-grade readers.
• Execution excellence : Demonstrated ability to maintain quality and consistency across multiple workstreams while operating at the speed of an AI-native, high-growth environment

Additional Information

About Snorkel At Snorkel, we believe meaningful AI doesn't start with the model, it starts with the data. We're on a mission to help enterprises transform expert knowledge into specialized AI at scale. The AI landscape has gone through incredible changes between 2015, when Snorkel started as a research project in the Stanford AI Lab, to the generative AI breakthroughs of today. But one thing has remained constant: the data you use to build AI is the key to achieving differentiation, high performance, and production-ready systems. We work with some of the world's largest organizations to empower scientists, engineers, financial experts, product creators, journalists, and more to build custom AI with their data faster than ever before. Excited to help us redefine how AI is built? Apply to be the newest Snorkeler!

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