Director, Public Affairs and Regional Lead

About the role

At NATIONAL, we are driven by purpose, creativity, and connection. For 50 years, our teams across Canada have been delivering strategic communications expertise that helps organizations shape conversations that matter. NATIONAL is seeking a senior communications leader for Newfoundland and Labrador. While this opportunity is currently posted at the Director level, we welcome interest from experienced communications professionals and seasoned executives, with level, scope, and title to be considered based on experience, capability, and market presence. This is a rare opportunity for someone who knows the province, understands how decisions are made, and can move confidently between public affairs, government relations, corporate communications, and marketing conversations. Our Newfoundland and Labrador presence is an important part of our Atlantic and national network. We work with clients across sectors, regions, and issues, helping them navigate complex environments, build trust, and communicate with clarity. With a strong local and regional foundation and access to the full strength of NATIONAL's offices across Canada, this role offers the opportunity to help shape what comes next in one of the country's most distinctive and strategically important markets. This is a hands-on, senior market-building opportunity for someone who wants to be both strategic and practical, visible and grounded, independent and deeply connected to a national team. We are looking for an entrepreneurial leader who can help grow NATIONAL's presence in Newfoundland and Labrador while contributing to client work across Atlantic Canada and the broader NATIONAL network. Whether you're currently living in the region, or looking to return home, the ideal candidate is deeply connected to the province. They understand the local business, political, and community landscape, and they bring the judgment, presence, and credibility to advise executives, engage stakeholders, and represent NATIONAL in the market. Our office is located within the Board of Trade in St. John's, offering a strong connection to the local business community and an energizing space for client work, collaboration, and growth.

Responsibilities

• What you bring
• You likely bring:
• Senior experience in public affairs, government relations, strategic communications, crisis communications, public relations, or a related professional services environment
• Strong knowledge of Newfoundland and Labrador's political, business, community, and media landscape
• Experience or strong familiarity with sectors such as energy, defense, infrastructure, natural resources, economic development, or other regulated or high-profile industries
• The ability to lead client relationships, provide wise counsel, and manage complex mandates with limited day-to-day oversight
• A practical understanding of marketing and integrated communications, with the ability to contribute meaningfully to broader brand, reputation, and campaign conversations

Benefits

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