Influencer Marketing Specialist

Responsibilities

• Support the execution of Preply's global influencer marketing strategy across YouTube, Instagram, TikTok, and other platforms.
• Identify and engage creators who align with our brand and performance goals across key markets and categories.
• Manage outreach, negotiations, and contracting, ensuring all partnerships reflect Preply's brand and creative standards.
• Help track and analyze campaign results (reach, engagement, NSGMV, ROI) using tools like Looker, Storyclash, and Impact.
• Draft and manage creative briefs to ensure influencer content reflects Preply's voice and resonates with learners worldwide.
• Partner with cross-functional teams (Paid Social and Brand) to optimize campaigns and ensure consistent messaging.
• Stay ahead of social media trends and new creator opportunities to keep our influencer approach fresh and effective.
• What you need to succeed:
• Experience in social media or digital marketing, including at least 2 years of hands-on experience in influencer marketing with a proven ability to manage campaigns independently.
• Strong understanding of Macro and Micro influencer ecosystems, campaign processes, and performance metrics.
• Excellent communication and social skills - able to build rapport, maintain relationships, and communicate effectively with creators and partners.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
• Collaborative and proactive mindset - eager to learn, experiment, and grow within a fast-scaling team.
• Fluent in English; proficiency in Japanese, Chinese, Korean or Arabic would be advantageous as we expand into East Asian and Middle Eastern markets.
• Why you'll love it at Preply:
• An open, collaborative, dynamic and diverse culture;
• A generous monthly allowance for lessons on Preply.com , Learning & Development budget and time off for your self-development;
• A competitive financial package with equity, leave allowance and health insurance;
• Access to free mental health support platforms;
• Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health;
• The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting!).
• #LI-AM2
• Our Principles
• Care to change the world - We are passionate about our work and care deeply about its impact to be life changing.
• We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.
• Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.
• Now is the time - In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen.
• Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently.
• Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions.
• Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. We humbly embrace feedback and learn from setbacks.
• Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference.
• Challenge, disagree and commit - We value open and candid commu

Benefits

Additional Information

We power people's progress. At Preply, we're all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalised learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it's creating real impact. We've just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning. Today, 100,000+ tutors teach 90+ languages to learners in 180 countries - and we're only getting started. As a category-defining company, we're shaping what the future of learning looks like at global scale. Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Joining Preply means helping define the future of education at global scale, and building something that truly matters for millions of people, every day. Meet the team! You'll be joining a dynamic, data-driven and creative team focused on expanding Preply's reach and awareness through authentic creator collaborations. Our mission is to make language learning more human by partnering with influencers who inspire learners worldwide. You'll work closely with the Senior Influencer Marketing Manager, to scale the channel efficiently and support global campaigns across multiple markets.

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