Senior Demand Generation Manager (USA)

Requirements

• 5+ years of B2B experience in growth marketing and/or demand generation, preferably in enterprise SaaS with multi-stakeholder buying groups.
• Demonstrated success planning and running multi-channel campaigns that produce qualified pipeline and support revenue targets, not just top-of-funnel activity.
• Proven experience driving expansion-focused demand generation within existing enterprise accounts, including developing campaigns, plays, and ABM programs that deepen engagement across buying groups, accelerate upsell and cross-sell opportunities, and grow pipeline within the current customer base alongside new logo efforts.
• Strong project management skills with a track record of leading cross-functional initiatives, managing timelines and dependencies, and keeping multiple programs moving in parallel.
• Deep understanding of core demand channels (email, paid media, webinars/events, content syndication), funnel stages, and key metrics such as MQLs, SQLs, and sourced or influenced pipeline.
• Proven experience partnering with Sales and BDR teams on inbound and ABM motions, including aligning on ICPs, qualification criteria, and follow-up expectations.
• Hands-on proficiency with Salesforce and Marketo for campaign execution, list and audience management, and performance reporting.
• Ability to interpret performance data, identify trends or gaps, and translate insights into clear, prioritized next steps.
• High attention to detail combined with a strong bias toward action you are comfortable taking a concept from brief to launch, learning from results, and refining the next iteration.
• Excellent written and verbal communication skills, with the ability to collaborate effectively across marketing, sales, and leadership.
• Willingness to travel domestically for periodic company events, in-person team collaboration, and select customer or field marketing activities as needed.
• Construction technology and/or enterprise marketing experience is preferred.
• Drone Certification: Not required for this position.

Additional Information

About DroneDeploy DroneDeploy powers field teams with robotics and AI. As the only reality capture platform that combines robotic automation, AI agents, and a truly unified system, DroneDeploy allows critical industries to operate with speed and confidence. From construction and energy to agriculture, the world's largest companies use DroneDeploy to simplify field operations, improve safety, and make smarter decisions, faster. By combining aerial drones, 360 and fixed cameras, ground robots and proprietary AI, we're bringing the power of automation and visual intelligence to all stakeholders, from the field to the boardroom. At DroneDeploy, we thrive in a mostly remote-first culture rooted in innovation and impact. We've been recognized as a Best Place to Work in the SF Bay Area and named one of America's Great Places to Work-but what truly sets us apart is the experience you gain: solving real-world challenges with cutting-edge technology, surrounded by teammates who are as passionate as they are supportive. Our team is bold, mission-driven, and building something that matters. We foster a culture where a variety of perspectives drive smart decisions, and where growth-both personal and professional-is part of the journey. Whether it's flexible schedules, family-friendly benefits, or our strong track record of internal promotions, we invest in people as much as we do in product. If you're looking to be part of something ambitious, authentic, and transformative, you'll find your place at DroneDeploy. Role Overview As DroneDeploy's Senior Demand Generation Manager, you will own the strategy and execution of integrated campaigns that generate qualified pipeline and revenue across our highest-priority segments, with a particular focus on our enterprise construction cohort. You'll take the lead in building and scaling programs that connect our reality capture platform - spanning drones, robotics, and AI-powered workflows - with general contractors, owners, and other enterprise stakeholders in construction and adjacent industries. Reporting to the VP of Demand Generation, you'll translate go-to-market goals into clear campaign plans, operate comfortably in a fast-moving environment, and move fluidly between big-picture planning and hands-on execution with tools like Marketo, Salesforce, and LinkedIn Ads. You'll work closely with Sales, BDRs, Field Marketing, Content & Community, Product Marketing, and Marketing Operations to ensure campaigns are tightly aligned to account plans, customer journeys, and revenue targets. This role is ideal for a marketer who enjoys taking ownership of complex programs, proactively surfacing opportunities in enterprise segments, and refining plays based on what you learn from performance data and feedback from the field. We champion diversity and encourage candidates of all backgrounds to apply - even if they don't meet every listed qualification. Share your distinctive strengths with us; we're keen to understand the unique perspectives you bring to the table. #LI-Remote Employee Offerings & Benefits (Benefits may vary by location and role) These are just some of the perks you'll enjoy-there's more to discover once you join us! Culture of Innovation & Collaboration - Thrive in an environment that values creativity and teamwork. Drone Certification - Get certified and gain unique, hands-on skills with our full backing. Flexible Work Arrangements - Enjoy autonomy with remote-first options and schedule flexibility. Paid Family Leave - Take the time you need to support your family during life's most important moments. Comprehensive Healthcare Coverage - Plans designed to support your well-being. Career & Growth Development - Build new skills and unlock opportunities through continuous learning. Flexible PTO - Take time off when you need it to recharge-we trust you to manage your time well. Employee Referral Bonus - Know someone great? Refer them and earn a bonus when they join our team. ---- DroneDeploy is an equal opportunity employer. All DroneDeploy employees are responsible for protecting the company and customer data by following information security policies and procedures. Please refer to our Recruitment Privacy Notice for information about privacy during the recruiting process.

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