Zone Success Manager
External
Abinbev · Campinas, BrazilPrepare for this interview
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About the role
AB InBev is the leading global brewer and one of the world's top 5 consumer product companies. With over 500 beer brands, we're number one or two in many of the world's top beer markets, including North America, Latin America, Europe, Asia, and Africa. About AB InBev Growth Group Created in 2022, the Growth Group unifies our business-to-business (B2B), direct-to-consumer (DTC), Sales & Distribution, and Marketing teams. By bringing together global tech and commercial functions, the Growth Group allows us to fully leverage data and drive digital transformation and organic growth for AB InBev around the world. In addition to supporting well known global beer brands like Corona, Budweiser and Michelob Ultra, the Growth Group is home to a robust suite of digital products including our B2B digital commerce platform BEES, on-demand delivery services Ze Delivery and TaDa Delivery, and table top beer keg PerfectDraft. We are an exceptional team, focused on understanding and supporting consumer and customer needs, harnessing new technology, and scaling growth opportunities. The Zone Success Manager (ZSM) is a Go-To-Market role within the BEES Commercial organization, accountable for driving digital transformation, adoption, and business impact of BEES Link within AB InBev Zones (BUs). The ZSM owns the success of the Zone, ensuring BEES Link becomes embedded in the commercial operating model and delivers measurable business outcomes. The role operates at the intersection of Business, Product, Data, and Technology, acting as the primary bridge between Global BEES teams and local Zones. Mission: Enable Zones to achieve their business objectives through BEES by leading change management, driving adoption and proficiency, and translating product capabilities into commercial impact.
Responsibilities
- Zone Ownership & Relationship Management
- Own the end-to-end success of assigned Zones within BEES.
- Build trusted relationships with Zone stakeholders.
- Understand business priorities, maturity, and constraints to tailor the GTM approach.
- Proactively manage risks, dissatisfaction, and adoption blockers.
- Go-To-Market & Change Management
- Lead change management for BEES Link adoption.
- Embed BEES Link into daily commercial routines.
- Adapt GTM strategy based on Zone maturity (adoption → scale → optimization).
- Performance, Adoption & Proficiency
- Own KPIs related to adoption, engagement, proficiency, and influence.
- Consume and interpret data to define clear execution priorities.
- Drive evolution from usage to sustained business impact.
- Product Advocacy & Cross-Functional Orchestration
- Act as the voice of the Zone to Product and Tech teams.
- Consolidate feedback and advocate product evolution based on impact and scalability.
- Coordinate with Product, Engineering, and Data to ensure alignment and execution.
- Support issue escalation (tickets, IMPs) with full business context.
- Governance & Communication
- Lead regular Zone cadences and business reviews.
- Communicate performance, risks, and priorities clearly to Zones and Global teams.
- Ensure disciplined execution with minimal bureaucracy.
- What Success Looks Like
- BEES Link embedded in the Zone's commercial operating model.
- Sustained adoption and increasing proficiency across core features.
- Clear influence of BEES Link on commercial decisions and results.
- High Zone satisfaction and strong trust in BEES as a business partner.
- High-quality Zone inputs shaping product evolution.
Requirements
- Bachelor's degree in any field.
- Strong experience in Sales/Strategy roles. Digital Transformation, or Product-adjacent Business roles a plus.
- Strong business acumen with ability to connect product usage to outcomes.
- Proven stakeholder management and influence without authority.
- Data-driven mindset with strong execution ownership.
- Experience in multi-market or matrixed environments is a plus.
- English mandatory; Spanish a strong plus.
- International travel as needed depending on Zone scope.
Benefits
Additional Information
Work model: On-site | Location: Campinas/SP
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