VP, Head of Paid Media
External
Lendingtree · Charlotte, NCPrepare for this interview
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About the role
LendingTree is one of the largest and most sophisticated performance marketing platforms in the U.S., operating at the intersection of consumer finance, data, and digital acquisition at massive scale. We connect millions of consumers with financial products through a dynamic, multi-vertical marketplace-and performance marketing is the engine that powers that ecosystem. We deploy a 9-figure annual marketing budget across digital channels, not as a fixed spend, but as a real-time capital allocation system-continuously optimizing across channels, products, and audiences to drive efficient, high-quality lead generation and long-term marketplace value. We are seeking a Head of Paid Media to lead this engine-owning strategy and execution across SEM, Paid Social, Programmatic, and Partner Marketing channels. This role sits at the center of the business and requires a leader who thrives in high-scale, high-velocity, and highly competitive environments.
Responsibilities
- Own end-to-end paid acquisition strategy and execution across all biddable and partner channels.
- Responsible for scaling lead generation across multiple vertical s , balancing volume, quality, and downstream conversion
- Ownership of building a portfolio-based approach to channel investment, dynamically shifting capital across channels to arrive at the optimal outcome
- Drive growth by expanding and optimizing key performance marketing channels, including:
- SEM (core growth driver)
- Paid Social
- Programmatic / Display
- Affiliate / Partner / Aggregator channels
- Experience driving a high-velocity testing culture
- Responsible for partnering with cross functional teams to improve funnel efficiency and prioritize work that will create continuous improvements for the marketing team.
- Build and lead a high-performing, in-house performance marketing team, with no reliance on external agencies.
Requirements
- 15+ years in performance marketing with a strong lead generation focus
- Experience managing large-scale paid media budgets
- Deep expertise across multiple channels:
- SEM
- Paid Social
- Programmatic
- Affiliate / Partner ecosystems
- Proven ability to drive profitable growth at scale
- Strong analytical mindset with ability to make rapid, data-driven decisions
- Experience operating in:
- Marketplace businesses
- Financial services / high-consideration categories (strong plus)
- Hands-on operator with experience running campaigns, not just managing teams or agencies
- Track record of building and developing high-performing teams
- COMPENSATION: The base pay range for this position is $240,000-280,000, however, base pay offered may vary depending on internal factors, job-related knowledge, location and candidate experience.
- INCENTIVE COMPENSATION
- Eligible for annual performance bonus
Benefits
Additional Information
*This role requires a hybrid schedule in our Charlotte, NC, Seattle, WA or Denver, CO offices; Tuesday-Thursday in-office, Monday and Friday remote.*
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