Content Strategist + Producer

About the role

We are looking for a creative, strategic, and digitally driven content marketing professional. This is more than a marketing role, it's an opportunity to help shape the voice, digital presence, and growth strategy of our organisation. If you thrive in a fast-paced environment, love combining creativity with analytics, and want to make a visible impact across digital platforms, social media, branding, recruiting, and customer engagement, this role offers the perfect mix of strategy and hands-on execution. You'll work directly with leadership, collaborate across departments, leverage AI marketing technologies, and play a key role in elevating the brand nationwide. As a key member of the marketing team, you'll report to our Creative Director to execute high-impact digital and content initiatives.

Responsibilities

• Content Production & Ownership
• Serve as the primary content producer for the brand, owning written, video, and creative content from concept through delivery, including scripting, production, editing, and publishing
• Support production of written content across digital articles, email campaigns, social copy, and print collateral, always clear, on-brand, and strategically relevant
• Content Strategy & Audience Alignment
• Develop and execute content strategies that speak to target personas, industries, and communities, while staying tightly aligned to Brand Marketing priorities
• Create compelling content tailored for senior b2b buyers, and manage paid content with third party influencers
• Social & Channel Growth
• Develop and lead our owned podcast as well as third party placements
• Manage and grow the company's social media presence across LinkedIn, YouTube, and whatever comes next, adapting format, tone, and cadence to each platform
• Collaboration, Analytics & AI
• Collaborate with the broader Marketing team to integrate content across events, paid, organic, and owned channels
• Bring a test-and-learn mindset, regularly analysing content performance, extracting insights, and letting the data evolve your approach
• Use AI-powered marketing tools and emerging technologies to streamline content creation, reporting, and campaign performance

Requirements

• Creative, strategic, and digitally driven, with a genuine love for combining creativity and analytics
• Energised by a fast-paced environment and motivated by making a visible, brand-wide impact
• Independent and self-directed: you manage your own production schedule, deadlines, and content calendar
• A confident communicator who presents concepts, explains creative decisions, and takes feedback constructively
• Data-informed: you let performance insights guide what you make next
• 4 to 6 years of experience in content creation, social media, or a related marketing role, with a portfolio that shows multi-channel work
• Solid writing across formats: social captions, email copy, digital articles, and print, with a consistent, compelling brand voice
• Channel fluency: you know what performs on LinkedIn vs YouTube vs TikTok, email vs blogs, and video vs reports, and adapt format, tone, and cadence accordingly
• Creative tools fluency with Claude and Figma, or equivalent, able to concept and execute without leaning on external resources for every asset
• Data-comfortable: you read platform analytics, A/B test thumbnails, copy, and CTAs, and translate engagement and reach metrics into better content decisions
• Hands-on experience with AI tools for content ideation, production efficiency, or personalisation workflows
• About HighlightTA
• Connect with us and learn more:
• HighlightTA on LinkedIn

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