Account Based Marketing Manager

Responsibilities

• Strategic Sales Alignment & Deal Support: You will do more than just generate leads; you will act as a strategic partner in complex deal cycles.
• Embed with Sales: Actively participate in weekly pipeline reviews and territory planning meetings to deeply understand the day-to-day "goings-on" of your sellers' accounts.
• Data-Driven Optimization: Monitor and analyze the effectiveness of ABM campaigns, providing actionable insights for optimization. You will own targets against engagement lift, pipeline influence, and deal velocity within prioritized accounts.
• Operational Rigor: You will partner with RevOps to ensure the "dark funnel" is illuminated. Ensure influential offline touchpoints (marketing

Benefits

Additional Information

Relay is the Intelligent System of Action for the physical economy. While the digital revolution has historically left the deskless workforce behind, we are closing that gap by transforming analog frontline operations into a data-rich, AI-powered ecosystem. We aren't just selling radios; we are building the digital foundation for the 80% of the global workforce that doesn't work at a desk. It is an incredibly exciting time to be joining Relay, given we've recently ranked #175 on the Deloitte Technology Fast 500 and #920 on the Inc. 5000. Why Join Relay? A Proven Winner: Join a hyper-growth company trusted by over 10% of the Fortune 500 and a dozen of the Fortune 100. High Value, High Impact: With 47% of our revenue coming from $100K+ ARR customers and a 135% Net Revenue Retention (NRR), you will be joining a company rooted in value creation. Market-Leading Innovation: The Relay platform captures 1 billion new data points weekly and features award-winning AI tools like TeamTranslate™, which has seen 500% YoY growth. World-Class Leadership: Our already stellar C-suite has been bolstered by leaders to help us scale toward our next major milestones. The Relay Culture: Work from our amenity-rich Raleigh campus (fitness center, sports courts) with 100% paid health insurance and a team dedicated to "Best Work In My Life" (BWIML). If you're passionate about technology, driven to make a difference, align your work to a bigger mission, and excited to join a company that's shaping the future of frontline work, we encourage you to explore opportunities at Relay! Role Overview: We are looking for a strategic, results-driven Account Based Marketing (ABM) Manager to lead and scale our ABM program. As a founding member of this function, you will own our ABM strategy and execution end-to-end within your target account list - from campaign design to execution and performance measurement. You will partner 1:1 with Account-Based Sellers to drive velocity on existing deal cycles and expand our footprint within key industrial and commercial segments (e.g., Manufacturing, Gaming/Hospitality). The right candidate is deeply curious, hands-on, analytical, and adept at balancing strategic vision with executional detail. You aren't here to turn the crank on an existing machine; you are here to build the engine, design the motion, and set the standard for how we win.

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